Author Archives: Brian

Medicare Supplement Prospecting Letter

Posted on March 5, 2018 by Brian

The medicare supplement prospecting letter below is a sample that you can use to model for your upcoming insurance lead generation campaign. If you would like your own letter or a series of letters for insurance marketing you can contact … Continue reading →

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Auto Insurance Prospecting Letter Example!

Posted on February 15, 2018 by Brian

Here is an old school auto insurance prospecting letter you can model or study for your next lead generation program. I highly recommend you send a sequence of mailings to a targeted list rather than using the standard and very … Continue reading →

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Policy Review Letter Sample

Posted on January 23, 2018 by Brian

Here is a sample policy review letter that an insurance agent can model in his or her agency. I hope you find it helpful. June 13, 2024 Recipients Name Recipienct Street Address City, State Zip Dear Recipients Name:

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Car Sales Follow Up Letter!

Posted on December 18, 2017 by Brian

Selling cars is not easy. There’s tons of competition and it’s easy to shop online. You can send requests for pricing to multiple dealers in minutes. And your responses and follow methods are crucial to set you apart from the other … Continue reading →

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Referral Card Gets More Referrals!

Posted on December 5, 2017 by Brian

I wanted insurance referrals, desperately. And I didn’t know what to do about it. I hated prospecting the old way. You know, cold calling and asking friends and family to buy my insurance products. So what did I do? I … Continue reading →

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Real Estate Photography Jobs Sales Letter Sample!

Posted on October 29, 2017 by Brian

There are many ways to attract new photography clients to your business. Using a photographer sales letter is one of them. I am a photographer and videographer myself. I have been around amateur and professional photographers for quite some time … Continue reading →

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Probate Prospecting Letter To Executor!

Posted on September 14, 2017 by Brian

Generating real estate leads in the probate niche requires you to target the right person in charge of the estate and/or estate plan with a prospecting letter. If you target the wrong person it will not be as effective. Usually … Continue reading →

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Jeweler Sales Letter!

Posted on August 4, 2017 by Brian

Below I have a Jeweler sales letter that uses basic copywriting which is attempting to create desire in your prospective customers to come to your shop and buy fine jewelry or simply to get their watch or jewelry cleaned. Before … Continue reading →

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Renter Real Estate Marketing Letters!

Posted on July 17, 2017 by Brian

Below is a two letter sequence with the goal of converting renters into homeowners. Isn’t it frustrating to see people paying rent when you know they could pay the same amount they are paying in rent, or even less (maybe … Continue reading →

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Sample Financial Planning Sales Letter Sequence!

Posted on June 30, 2017 by Brian

Below is a series of three financial planning sales letters that I hired an up and coming copywriter to write for me about ten years ago, give or take. I also included them in my book 21st Century Lead Generation … Continue reading →

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