Tag Archives: lead generation

Prospecting Vacation and Second Home Owners For Real Estate Listings!

Posted on May 18, 2017 by Brian

My wife and I owned two vacation properties up in the mountains for 12 years. We rented them as both vacation rentals and long term rentals. One of them was a long term rental for several years, the other was … Continue reading →

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Commercial Lender Prospecting Letters!

Posted on April 25, 2017 by Brian

One new commercial account from a prospecting letter campaign will more than pay for itself. To hedge your bets send more than one or two letters and follow up either on the phone or in person. Sample Commercial Lending Letter … Continue reading →

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Construction Company Sales Letter!

Posted on March 17, 2017 by Brian

When people think of construction they think of hard hats, rough shod men and women, and bright orange safety vests. But you and I know that construction is big business and you have to look and act professional when you … Continue reading →

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Mortgage Broker Letter To Homeowners!

Posted on March 10, 2017 by Brian

Interested in farming local homeowners for leads and referrals? First you should  send a mortgage broker introduction letter and follow up with several more letters, postcards, and a newsletter. This way you farm your local area and get your name in front of … Continue reading →

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For Sale By Owner Prospecting Letter!

Posted on March 8, 2017 by Brian

Homeowners who try to sell their homes by themselves often discover how difficult and risky the task can be. Many of these for sale by owner (fsbo) homes are listed for one of several reasons. The main reason is usually … Continue reading →

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Real Estate Farming Letters!

Posted on February 27, 2017 by Brian

A sequence of three real estate farming letters is an old school way to target your neighborhood and introduce yourself as the go to agent for your neighborhood. My recommendation is to include a promotional item with your contact information … Continue reading →

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Expired Listings Letter!

Posted on February 20, 2017 by Brian

Your real estate agency has several different niches that they want you to target for lead generation. One technique that is taught is to mail an expired listings letter or postcard to owners of homes that have not sold. Expired Listings Letter … Continue reading →

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Mortgage Broker Letter To Realtors!

Posted on February 19, 2017 by Brian

The following mortgage broker letter to realtors is a good model to work with if you want to target real estate agents in your area. As you know, one of the fastest ways to build your book of business is … Continue reading →

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Financial Planner Prospecting Letter Samples!

Posted on February 17, 2017 by Brian

Below are two different types of financial planner planner prospecting letters. The first letter is a low key soft selling letter that most planners would feel comfortable using in their marketing efforts to attract new clients. The second letter is … Continue reading →

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Life Insurance Prospecting Letter Samples!

Posted on February 16, 2017 by Brian

Can a simple life insurance prospecting letter generate a flood of leads for your agency? The short answer is no. But you may be able to generate a few new clients from a letter if it’s sent to the right … Continue reading →

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