Tag Archives: lead generation

Trade Show Follow Up Letter Sample

Posted on September 8, 2012 by Brian

Trade show marketing can fun lucrative if you do it right. And having a sound, proven trade show marketing plan is key to your success in generating leads and closing sales. One of the tools you’ll need is a trade … Continue reading →

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Yellow Pages Advertising Techniques

Posted on August 20, 2012 by Brian

Update to this yellow pages advertising techniques article (this was written about 8 years ago, but most of the information is still viable today. However, in addition to yellow pages lead generation you should focus your attention on social media, … Continue reading →

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Free Recorded Message and 24 Hour Voicemail Marketing

Posted on August 19, 2012 by Brian

Funny thing about free recorded message marketing is that most people think that it’s dead. And that’s exactly why you should do it and include it in your marketing. At least test it. Side Bar: Most people think that since … Continue reading →

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Mailing List Tips and The SRDS!

Posted on August 13, 2012 by Brian

Mailing lists are a subject that I get many questions about, so I thought I would cover one resource that has a gold mine waiting for you to discover, plus some other tips… Why is a good list important? Because … Continue reading →

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Postcard Marketing System

Posted on August 10, 2012 by Brian

An old school postcard marketing system that still works today is to Sequence Your Postcards: An effective strategy to squeeze out every possible prospect from your list is to sequence your postcards 7-10 days apart for the first 3 or … Continue reading →

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Health Insurance Sales Letter!

Posted on July 20, 2012 by Brian

Here is an example of a health insurance sales letter or group health insurance prospecting letter. Once again we are using an attention getting device called a grabber or ‘lumpy mail’ promotional item to get the attention of the reader. … Continue reading →

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Free Mortgage Sales Letter!

Posted on July 19, 2012 by Brian

The following mortgage sales letter shown below is a hard hitting emotional direct response style letter. It could use a little touching up. It’s a model for a mortgage direct mail sales letter. It uses a ‘Grabber’ on the top … Continue reading →

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Free Real Estate Prospecting Letters!

Posted on July 19, 2012 by Brian

The following two real estate prospecting letters can be modeled to help you generate real estate leads in your local area. Important: I recommend a two letter sequence prior to sending them as described on this website. They also use … Continue reading →

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Cold Calling? Never Again!

Posted on June 15, 2012 by Brian

Never Cold Call Again! Use This Simple And Fun Prospecting Secret To Get Appointments With Hard To Reach Prospects! One of my top 5 prospecting and lead generation methods: If you want to stop chasing rabbits and start hunting down … Continue reading →

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Anatomy Of A Prospecting Lead Generation Letter!

Posted on June 15, 2012 by Brian

A prospecting letter (sales letter), otherwise known as a lead generation letter is created before you eyes, and more…

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