Mailing lists are a subject that I get many questions about, so I thought I would cover one resource that has a gold mine waiting for you to discover, plus some other tips…
Why is a good list important? Because even the best sales letter and offer on the planet won’t work if you’re sending it to the wrong list.
But when it comes to buying a list, there is a whole new world you need to understand.
There Are Two Types Of Mailing Lists: Compiled And Response Lists.
Compiled lists are lists of people or businesses compiled from records from the DMV, telephone book, voter registration, association memberships, etc.
Response lists are lists of people who bought products or services through direct-response offers. They are called response lists because people on these lists responded to an ad, direct mail, TV, etc. You want response-driven lists (as many names as you can get in your area.) And for the financial services you want people who have bought products related to your products, i.e., videos, books, tapes, seminars, etc.
The only short falling in list selection in the financial services profession is that depending on where you live, the number of people who have bought a book on investing, for example, may be limited. So you may have to mix your list of response-generated names with compiled (and if there aren’t any response-driven lists in your area, just focus on compiled lists.)