Appointment Follow Up Letters!

Posted on January 23, 2017 by Brian

If you are setting appointments with prospects and not using letters to confirm the appointment and thanking them for the meeting you are missing a good opportunity to make contact and build your professional relationship.

Using appointment follow up letters will result it better business relationships which result in more referrals and sales, and you’ll have fewer no-shows and cancellations which is a huge frustration and a waste of your time.

Many sales reps use the phone to confirm appointments, which is fine. But you should also send a letter. It shows that you are professional and that you take the extra time to care for your clients and your business.

You can also use it as an opportunity to include a promotional item that can be of use to your potential clients like pens, cups, usb drives, magnets etc. These promotional items will have your company name or your name on them and you’ll keep your brand top of mind.

Confirming The Appointment Follow Up Letter!

June 01, 2020
Recipients Name
Recipient’s Street Address
City, State Zip

Dear Recipient’s Name:

Recognizing your busy schedule, I’m sending you this note as a reminder of our appointment on August 21 at 2pm at my office. Continue reading →

Posted in Letters | Tagged , , , , , | Leave a comment

Cold Call Sales Letter Examples For Sales Reps!

Posted on January 20, 2017 by Brian

Cold calling businesses is an essential strategy for sales representatives. You can’t make sales if you don’t generate leads and consistently follow up, right? And the old school techniques of prospecting still work; some sales reps get on the phone and dial for dollars, some pound the pavement, others do both.

But you can make your prospecting much more effective if you send a cold call sales letter to your prospects first, and then follow up with a phone call, or if you are brave and confident you can just show up.

When I was working in a hospital as a medical supplies technician sales reps would come by in their nice suits and giant smiles every day. Sometimes we would get five or six visits. Some of them we knew well because we already had a relationship, others were trying to get their foot in the door because we were in charge of ordering supplies for the entire hospital.

None of them sent letters to our department or my boss. They all just showed up day after day. Continue reading →

Posted in Letters | Tagged , , , , , , , , , , | Leave a comment

Find A Business For Sale Using A Simple Letter!

Posted on January 18, 2017 by Brian

12 years ago my wife wanted to buy a business. She was working for a massive telecommunications company at the time and she was burned out from the constant salary cuts and long hours.

As a result, we decided to look for a business for sale that she was interested in and that she felt confident she could run. We spent a few weeks  banging our heads against the wall because we couldn’t find an established business that interested her, except for one. A music store.

But the price they were asking was ridiculous. Plus, it was losing money and it was in a very competitive market locally, and the online competition in this market is intimidating.

I decided to take things into my own hands. I have a friend who has been talking to me about his successful tanning salon franchise at the time, so I asked my wife if that business sounded like something she would like to run.

She said yes, and I immediately go to work.

How To Buy A Business Starting With A Business Lead Generation Letter!

There are many ways to buy a business. The first route that many people take is to do a search for businesses for sale online. Continue reading →

Posted in Letters | Tagged , , , , , , , , , | Leave a comment

Long Term Care Prospecting Letters!

Posted on January 16, 2017 by Brian

The following two long term care prospecting letters are samples you can review for your lead generation efforts.

The first letter is a soft sell version that is non threatening. The second letter is a  more aggressive lead generation letter that incorporates direct response marketing techniques which are proven to boost response rates.

Letter #1:

June 13, 2017

Recipients Name
Recipients Address

Dear Name,

Insurance is an important tool for protecting yourself against risk. You may never need long-term care but 40 percent of the 13 million people receiving long-term care are between the ages of 18 and 64 – and it is very expensive. Continue reading →

Posted in Letters | Tagged , , , , , , , | Leave a comment

How To Write A Sales Letter!

Posted on January 13, 2017 by Brian

There is no magic combination of words that will guarantee you’ll write a sales letter that produces a huge response. If someone tells you that they can guarantee you’ll get a flood of leads or profits with their ad copy then you should run for the hills as fast as you can because it’s nonsense.

To have the best chance of achieving a successful response rate from your sales letter you have to do more than just write ad copy well. Even the best sales letter ever written will fail miserably if it’s sent to the wrong people.

  • What do you think the response rate will be if you want to sell dog collars and you send your dog collar sales letter to a bunch of cat owners?
  • If you want to sell motorcycle insurance and most of your list is made up of people who don’t ride motorcycles you are probably not going to get a good response.
  • But, if you want to sell your real estate photography services to realestate agents and you send a well written sales letter to the top agents in your area, you may get a satisfactory or good response rate.

In other words make sure you do your research and target the correct audience. After you do this, then you can start writing your sales letter.

Write A Sales Letter That Sells!

Continue reading →

Posted in Online | Tagged , , , , , , , | Leave a comment

Autoresponder Letter Examples!

Posted on January 12, 2017 by Brian

If you have an online presence of any sort, whether it be a content rich site, a small business, or ecommerce, you must to have an autresponder. If you don’t know what an autresponder is please read this article.

A good autoresponder will provide quality information on a regular and timed basis interspersed with a soft sell. A rule of thumb I use is for every 7 bits of quality information I will send a sales letter or link to one. Other marketers use a rule of thumb of 3 to 1. I am even seeing a 1 to 1 ratio, which is absurd in my opinion but they seem to be doing well.

Another option which I prefer, but it depends on the niche, is to combine quality information with a soft sell for lead generation.

Here Is A Sample Autoresponder Letter Sequence Using A Combination Of Quality Information and A Soft Sell!

Continue reading →

Posted in Online | Tagged , , , , , , , , | Leave a comment

Email Marketing Letters!

Posted on January 10, 2017 by Brian

Email marketing letters and email lead generation is an enormous subject. There are companies that do multi day training seminars for thousands of dollars to cover the email marketing basics.

I am going to cover some of the bare bone basics and provide examples to make it even easier to understand  Sometimes that’s all you need to boost your sales in the short run.

You may find that I breeze over some areas that you don’t understand or wish you had more information to understand it more thoroughly, so you can post a comment below and I’ll do my best to respond.

The first thing you need to do is build your email list. You want to get customers, clients, and prospective customers and clients to gladly provide you with their name and email address (or all of their contact information) so you can send them offers and quality information.

How Do You Get Their Email Address? You ask for it!

You’ll get the most email addresses from two places: Continue reading →

Posted in Online | Tagged , , , , , , | Leave a comment

Cold Call Real Estate Letters!

Posted on January 2, 2017 by Brian

My wife is a real estate agent and it’s a highly competitive field. Boy does she have some stories.

There are agents in her office that have been there for over six months and still have not listed or sold one home, condo, or townhouse. But then there are agents like her had a listing and old a home in the first month and almost every month since they started.

The difference between successful and not so successful agents is in how smart you are about networking and lead generation. You have to be consistent as you farm your market and with your network. 

If you have no contacts and no network to start with, or if you need to get more leads even though you are working your tail off as you network and farm your market, another technique you can use is a cold call real estate letter sequence.

This is basically farming your market but with a letter. The key is to sequence a series of letters and keep sending something to the non responders at least once every month (preferably a newsletter…yes they work like crazy if you are consistent).

You don’t want to look like an unprofessional amateur when you meet clients. And when you send marketing material you don’t want to look or sound unprofessional either, right?

Here are two boiler plate, basic cold call real estate letters you can model. They do need small changes like a PS, formatting, and small changes to suit your personality. But I think they will provide you with a foundation to work with. Continue reading →

Posted in Letters | Tagged , , , , , , , , , , | Leave a comment

Job Prospecting Letter Sample!

Posted on July 6, 2016 by Brian

Looking for a job that you want requires several prospecting techniques. One of these techniques includes a job prospecting letter.

One reason you need a letter is because you want to warm your target hiring manager or business owner up prior to cold calling them.

You might be thinking, ‘Why should I send a letter when I can simply go to a job site and submit my resume?’ The reason is because you might want to work somewhere that is not posting jobs online at the moment and in order to get a better shot at getting a job at this company you need to stay top of mind when they are looking for someone with your skills.

In this case you would send a letter. But you won’t send a job prospecting letter just once. You need to send a letter every two weeks or every month in order to keep in front of them.  Continue reading →

Posted in Letters | Tagged , , , , | 2 Comments

Lost Customer Letter Sample!

Posted on May 31, 2016 by Brian

One of our most lucrative mini marketing systems in the retail sector (and which can be used in any industry or sector), is the lost customer letter.

The way we found and retained customers who had not done business with us for a while was to search our data base for customers who had not purchased anything from us in 6 months or more, and then mailed them a sequence of letters and postcards.

The secret to the success of our system was that we sent a series of three letters and postcards, and each one had an offer and a deadline date. The deadline date remained  the same and we noted the approaching deadline in each letter or postcard.

The other secret was to use an attention grabbing headline and photo with creative ad copy to be sure it had the best chance of being read by the recipient.

Below is a sample lost customer letter that you can use as a model for your first letter. This is not the one we used. It’s very generic and could use a little bit of personality perhaps, and of course a headline and a photo.

But it just may work as is, but you absolutely must use the sequence strategy, especially if you are going to keep it generic like this lost customer letter: Continue reading →

Posted in Letters | Leave a comment