If you have an online presence of any sort, whether it be a content rich site, a small business, or ecommerce, you must to have an autresponder. If you don’t know what an autresponder is please read this article.
A good autoresponder will provide quality information on a regular and timed basis interspersed with a soft sell. A rule of thumb I use is for every 7 bits of quality information I will send a sales letter or link to one. Other marketers use a rule of thumb of 3 to 1. I am even seeing a 1 to 1 ratio, which is absurd in my opinion but they seem to be doing well.
Another option which I prefer, but it depends on the niche, is to combine quality information with a soft sell for lead generation.
Here Is A Sample Autoresponder Letter Sequence Using A Combination Of Quality Information and A Soft Sell!
This sequence of three autoresponder emails is using the insurance and financial services sector as an example. As with all the letters and advertising examples on AmazingProspectingLetters.com, do copy the material. Model it.
Dear Name,
Here’s the first installment of your 3 part e-course in Slashing Your Tax!
Part 1: Company Benefits And Tax Breaks!
Take a good hard look at your company benefits. There could be as many as 10 or more choices to make. And by making the right choices, you could save big bucks on your tax.
Here’s a few pointers to run by your boss and the number crunchers…Proper use of deductions, medical, life and dental insurance ‘cafeteria’ options, stock purchase plans, expense reimbursements, there are literally dozens of tax breaks that employees can take advantage of, through their company benefits.
Most people choose the options that the ‘guys’ all chose, whatever gets talked about over lunch. Or they pick the benefits based on a ‘quick and dirty’ selection while watching the news before they go to bed. And the booklets with all the info get chucked into a drawer, never seeing the light of day again.
This is a big mistake. It’s amazing how much of your precious money is flushed away because most employees’ eyes glaze over at the very thought of all that choice. The booklets and the explanations are too often full of mumbo-jumbo, number-cruncher jargon that makes them sound ‘professional’, whether you get it or not.
One answer is to coordinate your benefit package with your other personal finances. If you choose options based on ‘getting it over with’, it’s like choosing the closest bottle of pills without reading the label.
Glenn
P.S. If you really want to make these taxes go away (as much as possible anyway), then call me on 477 5184 and book your complementary Nest Egg Assessment and Super Nest Egg Pack worth $130.00! Go to http://www.url.net
Autoresponder Email Letter 2:
Dear Name,
Here’s the second installment of your 3 part e-course in Slashing Your Tax!
Part 2: Home Financing
With the elimination of many tax deductions, your home may still be an excellent tax shelter. All it takes is some planning to determine what is the proper amount of mortgage to have, and then by maximizing your interest deductions, you will save considerable taxes.
For example, when you buy a new home, all the interest up to a one million dollar mortgage is deductible. When refinancing, only and additional $100,000 of equity may be used to create new tax deductions.
Let’s take a look at what would happen if you refinanced and added the interest deduction of an extra $100,000 mortgage. You would have $8,000 in new deductions (Assuming an 8% interest rate) which would save you as much as $2,480 in taxes!
Of course, don’t forget that there are many variables that need to be address before you make any financing decisions!
Glenn
P.S. If you really want to make these taxes go away (as much as possible anyway), then call me on 477 5184 and book your complementary Nest Egg Assessment and Super Nest Egg Pack worth $130.00! Go to http://www.url.net
Autoresponder Email Letter 3:
Dear Name,
Here’s the third installment of your 3 part e-course in Slashing Your Tax!
Part 3: Overpaying Withholding Taxes Is A Big Mistake!
Let’s look at an example…Kate and Aaron, being good students of tax reduction, have set themselves up to save $4,800 in taxes for this year. If they kept their withholdings at the same level, they would get a big refund next year. This ‘loan’ they would be MAKING TO the tax department is free of interest, but would cost Kate and Aaron several hundred dollars of interest that they may never see.
On the other hand, by changing their withholdings, they end up getting a $400 per month extra take home pay, NOW, which they can invest somewhere else instead of giving it to the taxman!
It’s a big misconception that you cannot increase your exemptions (on your W-, without getting the tax department all over your back. You are allowed under the law to only withhold the amount of taxes you expect to pay. Actually, as long as you end up within 90% of your final liability, you won’t even get a penalty when you pay the balance with your return!
Never ever give them money that is YOURS. Never be afraid of doing what the law allows.
Glenn
P.S. If you really want to make these taxes go away (as much as possible anyway), then call me on 477 5184 and book your complementary Nest Egg Assessment and Super Nest Egg Pack worth $130.00! Go to http://www.url.net