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Category Archives: Letters
The Dollar Bill Letter!
The original one dollar bill marketing letter was written by Robert Collier, and in his must read (and study like a maniac over and over) he claims that he got a 90% return rate for a charity sales letter. Since … Continue reading
Posted in Letters
Tagged charity, construction, contractor, dollar bill letter, marketing letter, robert collier, sales letter
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Webmaster Marketing Letter
Webmaster Marketing Letter #1: Targeting Local Small Businesses – A Pizza Shop! This is a webmaster introduction marketing letter that requires a second letter (below), and a follow up phone call to schedule an appointment.
Posted in Letters
Tagged internet marketing, local marketing, marketing letter, sales letter, webmaster
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Sales Letter Examples and A Case Study!
In this article I am going to reveal some sales letter examples in a case study format. Mostly you are just interested in seeing the letters but it would benefit you do know the back story to these letters. Years … Continue reading
Posted in Letters
Tagged case study, ceo's, examples, executives, legal expense plans, marketing letters, prospecting letters, sales letters, samples
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Business To Business Marketing Letter Sequence!
Here is a business to business marketing letter sequence for you to model… Attention: This letter sequence is missing something very important on the first two letters. A picture of yourself with a short interesting caption, aligned to the left … Continue reading
Posted in Letters
Tagged b2b, business to business, grabbers, marketing letters, prospecting letters, sales letters
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Financial Advisor Letter Example
The following financial advisor letter example be modeled for financial planning, estate planning, or retirement planning. There is another example of a financial services letter here (bottom of page). It might even be better than this one, but you be … Continue reading
Health Insurance Sales Letter!
Here is an example of a health insurance sales letter or group health insurance prospecting letter. Once again we are using an attention getting device called a grabber or ‘lumpy mail’ promotional item to get the attention of the reader. … Continue reading
Business Opportunity Letter
The following free business opportunity lead generation or prospecting letter can be modeled for just about any business opportunity. As with many of the marketing letters on this site we are using the million dollar bill to grab the attention … Continue reading
Posted in Letters
Tagged business opportunity, letters, marketing letters, mlm, network marketing, prospecting letters
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Free Mortgage Sales Letter!
The following mortgage sales letter shown below is a hard hitting emotional direct response style letter. It could use a little touching up. It’s a model for a mortgage direct mail sales letter. It uses a ‘Grabber’ on the top … Continue reading
Posted in Letters
Tagged free report, lead generation, mortgage, mortgage broker, prospecting letter, sales letter
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Free Real Estate Prospecting Letters!
The following two real estate prospecting letters can be modeled to help you generate real estate leads in your local area. Important: I recommend a two letter sequence prior to sending them as described on this website. They also use … Continue reading
Prospecting Letters and Lead Generation Made Easier!
When it comes to effective prospecting letters you have keep one thing in mind. What is it that your prospective clients want and need. And that is it. If you stray from this in your marketing and prospecting efforts, you … Continue reading
Posted in Letters
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