Category Archives: Letters

The Dollar Bill Letter!

Posted on September 3, 2012 by Brian

The original one dollar bill marketing letter was written by Robert Collier, and in his must read (and study like a maniac over and over) he claims that he got a 90% return rate for a charity sales letter. Since … Continue reading →

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Webmaster Marketing Letter

Posted on August 4, 2012 by Brian

Webmaster Marketing Letter #1: Targeting Local Small Businesses – A Pizza Shop! This is a webmaster introduction marketing letter that requires a second letter (below), and a follow up phone call to schedule an appointment.

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Sales Letter Examples and A Case Study!

Posted on July 21, 2012 by Brian

In this article I am going to reveal some sales letter examples in a case study format. Mostly you are just interested in seeing the letters but it would benefit you do know the back story to these letters. Years … Continue reading →

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Business To Business Marketing Letter Sequence!

Posted on July 21, 2012 by Brian

Here is a business to business marketing letter sequence for you to model… Attention: This letter sequence is missing something very important on the first two letters. A picture of yourself with a short interesting caption, aligned to the left … Continue reading →

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Financial Advisor Letter Example

Posted on July 20, 2012 by Brian

The following financial advisor letter example be modeled for financial planning, estate planning, or retirement planning. There is another example of a financial services letter here (bottom of page). It might even be better than this one, but you be … Continue reading →

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Health Insurance Sales Letter!

Posted on July 20, 2012 by Brian

Here is an example of a health insurance sales letter or group health insurance prospecting letter. Once again we are using an attention getting device called a grabber or ‘lumpy mail’ promotional item to get the attention of the reader. … Continue reading →

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Business Opportunity Letter

Posted on July 20, 2012 by Brian

The following free business opportunity lead generation or prospecting letter can be modeled for just about any business opportunity. As with many of the marketing letters on this site we are using the million dollar bill to grab the attention … Continue reading →

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Free Mortgage Sales Letter!

Posted on July 19, 2012 by Brian

The following mortgage sales letter shown below is a hard hitting emotional direct response style letter. It could use a little touching up. It’s a model for a mortgage direct mail sales letter. It uses a ‘Grabber’ on the top … Continue reading →

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Free Real Estate Prospecting Letters!

Posted on July 19, 2012 by Brian

The following two real estate prospecting letters can be modeled to help you generate real estate leads in your local area. Important: I recommend a two letter sequence prior to sending them as described on this website. They also use … Continue reading →

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Prospecting Letters and Lead Generation Made Easier!

Posted on May 21, 2012 by Brian

When it comes to effective prospecting letters you have keep one thing in mind. What is it that your prospective clients want and need. And that is it. If you stray from this in your marketing and prospecting efforts, you … Continue reading →

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