The following two real estate prospecting letters can be modeled to help you generate real estate leads in your local area.
Important: I recommend a two letter sequence prior to sending them as described on this website.
They also use a unique ‘Grabber’ that attracts attention and gets your sales letter read. In this case I am using a million dollar bill. You can use any ‘Grabber’ you like in your prospecting letters but make sure it ties in with what you are offering in your letter.
Never Cold Call Again! Use This Simple And Fun Prospecting Secret To Get Appointments With Hard To Reach Prospects!
One of my top 5 prospecting and lead generation methods: If you want to stop chasing rabbits and start hunting down and dropping elephants, try this killer prospecting secret I learned over 11 years ago…
There is a common theme in the business world when it comes to marketing letters and prospecting…
“Cold Calling is a cost effective way to get new business.”
It’s cost effective in the short run, and it can be lucrative…if you’re lucky.
Want referred leads today? Watch this video and get cracking.
I have a really hot marketing tip that’s going to help you get more referred leads than you’ve ever gotten before.
This is a tip I learned about 20 years ago from my cousin and I used it the day I learned it. I got 15 referred leads in a 5 or 10-minute conversation. I was totally blown away. I’ve since then improved upon it and leveraged off it and I’ll show you how to do that in a future video. Let me know how it works for you.
Here’s how this referred leads technique works!
Here’s what I did:
I printed up about four pages worth of local printers that were in the area of a printing business that I have been doing a lot of business with. I highlighted the ones that I thought might be worth talking to. I approached the printing business owner and here’s what I said:
“Hey, Rich, I started a new marketing program and what do you know, your business popped up at the top of the list, how about that!”
I said, “Hey are any of these businesses worth talking to?”
So he grabbed the list, went through it and he checked off the ones that were worth talking to. He mentioned who wasn’t nice, who wasn’t doing well, and so on.
Then I took the list back and I said, “Hey that’s great thanks.”
Since the conversation was going really well and it was non-threatening I took it a step further and said, “Do you know of any new businesses in the area that are popping up that might be worth talking to?”
He said there’s a nightclub owner who’s doing really well, and then he remembered another business. I wrote them all down.
He finally asked what I asked what I was doing and I said, “Well, as you know I’m trying to grow my business and I wanted to introduce myself to these business owners and just drop some information off, you know no big deal. Is it okay if I use your name when I call on them?” And he said it was not a problem.
You might want to stick with the industry at hand, and in this case it was the printer industry.
For example, you could go to a real estate agent or a farmer, etc. and do the same thing. Just about any industry would work.
Here is a creative and effective way to warm up referrals and referred leads.
Edited Transcript of The Referred Leads Letter Video Above:
In the first video I showed you how to use a grabber to enhance response to your prospecting or lead generation efforts
In that first video I showed you an actual example of a letter that you could use for prospecting. In other words pre-approach letters, if you’re going after appointments. And also you can use it and tweak it for lead generation where somebody sends in a return reply response or call a recorded message and things of that nature.
So you can use that letter in that first video for just about anything when it comes to lead generation or prospecting. But the main example I wanted to show you was how to use a grabber. Meaning, something that grabs the reader’s attention and gets them to want to read the letter and therefore improve response rates.
So that was just a short recap of that first video. In this video I’m going to show you how to use that same grabber, and once again, you can use any grabber as I explained in the first video. You can use things like fake money coins, band-aids, giant paper clips, anything you can think of. The main key here is to tie in your grabber with your offer. You don’t want to just throw in any old grabber just for the sake of somebody opening the envelope and then getting them to read your letter. It’s got a tie in with your offer.
So in this example I wanted to show you how to use a pre approach letter to referred leads. This is going to tie in directly with the other video that you may or may not have seen yet, where I show you how to get referred leads, bunches of them, and you can literally start getting referred
leads instantly so you should watch that video if you haven’t yet.
So let me read this letter to you and we’ll break it down just a little bit. We use the grabber. It’s a Jewelers loop…
Dear name [So this is going to be the actual prospects a name. You have to use a real name. You don’t have to but you should because if it says dear friend or something like that it’s going to indicate that you don’t know who they are, so I’m trying to sell you something. You want to personalize it.]
I am writing you because your friend and business associate miss name said that you might be interested in my wealth engineering program [I used wealth engineering, you can use any description of what you do here]
But first let me explain why I enclosed a [name of grabber in this case it’s a jeweler’s loupe to this letter or why I attached a jeweler’s loupe] is used to
identify and help assess the value of a stone. The exceptional magnification of a jeweler’s loupe can reveal internal flaws and surface blemishes on exotic
stones that are not apparent to the naked untrained eye. I take the same approach to helping clients like mrs. name and their wealth building goals with my unique [name of program – so you’d put that there – wealth engineering program] will help you [and then here’s where you describe your benefit and then I give you an example] build wealth by deeply analyzing and arranging your finances using a personally tailored approach…etc. etc.
So if you want to get another example of how to close this letter you can go back to that first video and tweak it a little bit and and apply it here so that’s this letter in a nutshell.
You may want to use a letter like his and send it to referred leads. Yu might want to try it out and use it in conjunction with the other video which shows you how to get those referred leads, and I’m talking about a whole bunch of them instantly. I use that same technique that I explained in the video to get 15 referred leads in just a few minutes. And then you can literally do that over and over within a week’s period of time you could have dozens of leads.
I look forward to hearing how you use this video to your advantage and let me know if it works for you.
Now it’s time to kick back and relax, right? NOT! It’s time to get organized. On average, a new sales lead needs contacted about five times before a sale is closed. So you need to plan a long-term strategy of follow up.
If you’re already an organized person, great. If not, check out planner systems like Franklin Covey or Day Runner supplies at a local office supply store or online. You’ll want to set up a 3-ring binder with specific day-to-day organized follow up campaign space. Continue reading Follow Up Marketing System: Your Plan!
Why waste your time and efforts when you can include some additional sales material.
Include a self-addressed stamped return envelope or reply card for quick, easy action on the part of the reader. Add a sheet with testimonials from happy, satisfied clients as reference for you and your products.