In the last Secret I gave you one simple method that will help you get your envelopes opened by your prospect (if you don’t understand the importance of this method, you should go back and read it.)
The next step is to create a sales letter that doesn’t get thrown in the trash. This way when you follow up, your prospect should actually remember your letter. And if you write it effectively, they will even remember your name.
No need to reinvent the wheel. Here are several tips for creating great sales copy…
First of all, make your letter look like a letter and not a brochure or ad. Make sure all your contact information is listed under your signature and/or at the very bottom of the letter.
This way potential clients can contact you via e-mail, phone, fax or visit your information site online (I know it sounds basic, but you would be surprised at how often complete contact information is deleted.)
Include your picture on the upper left corner, and insert a headline next to it. Continue reading Create An Effective Prospecting Letter!