In the last Secret I gave you one simple method that will help you get your envelopes opened by your prospect (if you don’t understand the importance of this method, you should go back and read it.)
The next step is to create a sales letter that doesn’t get thrown in the trash. This way when you follow up, your prospect should actually remember your letter. And if you write it effectively, they will even remember your name.
No need to reinvent the wheel. Here are several tips for creating great sales copy…
First of all, make your letter look like a letter and not a brochure or ad. Make sure all your contact information is listed under your signature and/or at the very bottom of the letter.
This way potential clients can contact you via e-mail, phone, fax or visit your information site online (I know it sounds basic, but you would be surprised at how often complete contact information is deleted.)
When it comes to effective prospecting letters you have keep one thing in mind. What is it that your prospective clients want and need. And that is it. If you stray from this in your marketing and prospecting efforts, you will lose your clients forever.
The basics letter sequence I learned over 15 years ago was a technique that Dan Kennedy taught me, and it still works to this day. However, there are a few new twists you can use to make them even more effective.
One of these twists is to include a lead generation website, and your social medial profiles in your letters. This was you show that you are on the cutting edge, and that they can find or contact you other than just through the letters.
Some would say that you should not put these extra ‘twists’ in your letters, and ultimately it comes down to testing.
To get more prospecting tips and tricks sent to your email address get our mini course or navigate through this site, and I am sure you’ll find some helpful information.
However, we are constantly updating our prospecting letters and lead generation techniques so it’s a good idea to get on our list. You can get on our list by subscribing to our mini course.
The First Step To Generating Interested Prospects and Qualified Leads:
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