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Category Archives: Marketing
How To Follow Up on Referrals and Referred Leads!
Here is a creative and effective way to warm up referrals and referred leads. Edited Transcript of The Referred Leads Letter Video Above: In the first video I showed you how to use a grabber to enhance response to … Continue reading
Posted in Marketing
Tagged clients, follow up, referral generation, referrals, referred leads
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Customize Your Marketing Strategy:
Now it’s time to make your marketing strategy and prospecting plan unique. You don’t want to let your sales style get dated and stale. Keep it fresh. Your prospects want to share in your excitement. Tailor a phone script around … Continue reading
A Good ROI (Return On Investment):
How are your results? If they’re not what you’re looking for, here’s what to do. Grab a pencil and paper and go through each step in your sales process to see where improvement is needed. Take a close look at … Continue reading
Follow Up Marketing System: Your Plan!
Now it’s time to kick back and relax, right? NOT! It’s time to get organized. On average, a new sales lead needs contacted about five times before a sale is closed. So you need to plan a long-term strategy of … Continue reading
Direct Resposne Rates: Do You Have Measurable Results?
One of the most important steps in your prospecting efforts is to establish a means to measure your results and monitor your progress. This will let you know if your sales campaign is effective or if you’re wasting time and … Continue reading
What to Include with the Sales Letter!
Wait, don’t mail that letter yet! Why waste your time and efforts when you can include some additional sales material. Include a self-addressed stamped return envelope or reply card for quick, easy action on the part of the reader. Add … Continue reading
Posted in Marketing
Tagged grabber, lead generation, lumpy mail, marketing, million dollar bill, promotional items, prospecting letter, sales letter
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Create An Effective Prospecting Letter!
In the last Secret I gave you one simple method that will help you get your envelopes opened by your prospect (if you don’t understand the importance of this method, you should go back and read it.) The next step … Continue reading
Posted in Marketing
Tagged lead generation, prospecting letter, salesmanship, selling, writing
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