What is a good IT sales letter? If you ask IT professionals what they would like to see in a sales letter it would probably be something in the order or, “It should convey who we are and what we have to offer other businesses in a professional non-pushy manner”.
Nobody wants to look like a pushy salesperson, and you certainly don’t want to ruin your reputation. So what you have to do is write an IT sales letter that hits the hot buttons or your prospective client.
Ask yourself who your target audience is? Who is actually going to get the letter and read it. You don’t want an assistant to read it because they might just throw it away. You want your decision maker to get the letter, open it, read it and respond.
So before you even mail your letter you have to make sure you have the correct address and name of the person you want to mail it to. Oh, and maybe you shouldn’t mail it. Read this important report before you do anything.
After you accomplish all the dirty work of getting your list together and deciding upon the delivery method and how your will follow up, and how often, here is a sample IT sales letter example you can model for your IT business (it needs a little work but it should give you a foundation upon which you can improve it):
Dear (Name),
Properly functioning IT systems are essential to any company’s success, and the importance of having reliable technical support to count on has never been more important than now. Even a minor IT failure can disrupt operations, leaving a company at a serious disadvantage in our increasingly competitive environment.
Computer or network interruption leads to increased overhead costs, lost productivity, lost customer satisfaction and sometimes even lost profits.
My name is (Name). I am writing to introduce you to (Name of Company), an IT solution for monitoring, managing, maintaining, and optimizing your IT infrastructure. (Name of Company) is well-known in the (location) area for being the very best choice for IT support.
Our technicians and engineers are highly experienced in aligning technology with your unique needs and growth goals.
We conduct frequent system audits; keep security levels current; create procedures; automate processes; and make recommendations for improvement based on your needs.
Our portfolio of IT support includes:
- Managed Services
- IT Consultation
- Network Solutions
- Business Continuity Planning
- Email Solutions
- Onsite & Remote Support
- Voice-over Internet Protocol Solutions (VOIP)
- Cloud Computing
- IT Office Moves
Our team conducts frequent audits of your systems, and with our comprehensive reporting capabilities, you will be able to make more informed decisions about your technology needs.
If you don’t have a designated IT support team or if your current arrangement with an IT company doesn’t provide the scope of services that we do, you may want to consider calling us at (phone #) so that we can provide you with a full overview of our services and how we can enhance and optimize your current system.
I hope that you will take advantage of this invitation. You have nothing to lose and everything to gain!
Sincerely,
(Name)
PS: Companies that have chosen to work with us in the (name of area) include: list the name of businesses here.
I hope you found this IT sales letter template helpful. If you like it please share this page or website with your friends. Thank you 🙂
Also, since you are in the high tech field you may be interested in this white paper marketing article.
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As a copywriter, you have no excuse to be boring. If your own sales copy doesn t pop, why should the prospect think you ll produce anything other than drab and boring copy for them? Your prospecting letter is not only a means on finding interested parties, it s your first opportunity to showcase your skills.