When marketing your Chiropractic business you know that frequent contact with your current clients and past clients or prospective clients is essential to building a long term relationship. As a result you build a significant lifetime value of a client, and you also receive more referrals.
There are many techniques that you can deploy that ‘touch’ each client or prospect in a meaningful way (keyword: meaningful). You should news newsletters, emails, letters, and postcards. One of my favorite techniques is a Thank You marketing system which sets your relationship with your clients on very good footing.
Another technique that we use with exceptional success is a Chiropractor reactivation letter, or otherwise known as a lost customer letter or a ‘we miss you’ letter. The thank you marketing system and the lost customer (reactivation letter) alone will help you grow your business faster than you would had you not deployed them consistently. Significant growth is not out of the question either.
With that said, here is a sample reactivation letter for a chiropractor:
Dear (Name),
We all lead busy lives. We are a driven society living in a complex environment that places strains on our minds and bodies every day. We often measure success by how much we accomplish in a day. In doing so, we also tend to neglect our bodies. We forget that our bodies are working for us 24 hours a day to keep us functioning at our peak capabilities.
Our records show that you have recently received care at (Name of practice) and that you were receiving monthly treatments. We have not seen you for a while and are concerned. We have found that some of our clients stop coming because they are feeling better. Unfortunately, this interruption could lead to a serious relapse of the condition that brought them to us. Others may not realize that chiropractic maintenance has been proven to be a valuable approach to maintaining allover health.
Sometimes our spines are not in alignment and need adjustment; we may be suffering from neck or back pain; we may be suffering from muscular discomfort; or we may have been injured. Whatever the reason, there is no reason to live with pain. As one of the 60,000 experienced chiropractors in the United State, we are dedicated to help you work toward and maintain optimal wellness.
Since your total health is important to us, please accept our offer of a free treatment and a $10 gift certificate to your local health food store as an incentive to return to our care. Our greatest satisfaction is seeing our customers experience the long term benefits of our chiropractic services. We look forward to your call.
Sincerely,
(Name)
Before using this letter as a model read this article on sales letters.
Attention: You should format you letters properly, use a headline, picture of yourself, and use a PS 🙂