How are your results? If they’re not what you’re looking for, here’s what to do.
Grab a pencil and paper and go through each step in your sales process to see where improvement is needed. Take a close look at WHAT you are selling. Check your sales letter.
Is it selling you and your product? Is your information accurate? Can people reach you? Ask your family, friends and coworkers for feedback.
Maybe you need to sell a back-end product, too? Or a combination package: home owners, auto & life. Make your investment of time and mailing material costs count.
Check your measurement set up. Is Caller ID blocking the number for incoming calls? Is your e-mail being filtered out as SPAM? Maybe your website is down or loads slower during the night. Check and balances times. Make sure your system is working.
Check your leads. Are they current? Call the place of purchase and let them know if your mail is being returned or the phone numbers no longer work. Have them send you a new, current list or credit your account. Don’t accept lousy service for yourself.
Go over your planning system – alone and with an advisor. Find out if you can eliminate time-wasters in your schedule and do more productive work. Find your strength areas and focus on planning your schedule around them.