Hotel Sales Letter Sample!

A direct mail hotel sales letter is a great way to help you book your rooms.

The online marketplace for bookings is mostly about competing on price and not about the experience one can have at your hotel.

If you are in the luxury hotel business you are making a mistake by strictly competing on price because you will constantly be dealing with people who are looking for a deal, discounts, and sometimes they can be the most problematic guests.

Why not try positioning yourself as a hotel with exceptional service and amenities that will knock the socks of your guests rather than on price?

Take for example this basic ad copy for a hotel:

Continue reading Hotel Sales Letter Sample!

Digiprove sealCopyright secured by Digiprove © 2018

Catering Services Introduction Letter Sample!

An introduction letter for catering services can be a great tool to attract new business.

An introduction letter is a sales or marketing letter which is designed to get your targeted prospects to hire you for their next event.

The goal of your catering marketing letter should be to:

  1. Grab the attention of your prospective client.
  2. Get them to read the letter.
  3. Respond: call or email you for an appointment or to place an order.

There are many ways of grabbing the attention of your prospects and getting them to respond. But your priority should be to get your prospect to open the envelope first. If you do not accomplish this then your letter will end up in the trash before it’s even opened. So be sure that your envelope or package does not look like bulk mail or junk mail.

After you get your prospect to open your letter you have to get and keep their attention.

Many marketers say you need a headline or a ‘grabber’ on the top of the letter to get their attention. Sometimes a headline works better, other times it does not. Sometimes you don’t need one at all. Frankly, you have to test it to be sure.

But what works very well, and studies have shown this to be a fact, is that ‘lumpy’ envelopes (using promotional items) work very well.

For example you can put something in the envelope or attach it to the letter to make the envelope look and feel ‘lumpy’.

Catering Business Marketing Letter Example!

Continue reading Catering Services Introduction Letter Sample!

Digiprove sealCopyright secured by Digiprove © 2018

How To Generate Referrals From Existing Clients!

I’ve written several articles and letters on referral lead generation in several different industries. You may want to search this site to find them. But this method is another creative way to get your clients to provide referrals without personally ask for them. We all know how uncomfortable that can be.

This letter is more for the retail marketing sector but you can still model some of the ideas in this letter for any industry.

Also, the letter below is unformatted. Your letter should have a headline, big and bold. I also recommend that you place a picture of yourself with a caption underneath. Put your headline to the right side of your picture, like this:

Sample Retail Referral Marketing Letter.

Continue reading How To Generate Referrals From Existing Clients!

Digiprove sealCopyright secured by Digiprove © 2018

New Restaurant Introduction Letter!

Do you need a new restaurant introduction letter? If so you may want to read this short guide and letter example below.

Many years ago I read a fantastic book on marketing called Mind Your Own business by a grocery store owner and marketing guru, Murray Raphel. In this book were several different real life and effective marketing strategies that were used by different businesses. I don’t remember any of them except one.

The one I remember was a was a simple but powerful introduction letter that a new Deli owner sent to small businesses in the area. I remember this letter because it had a great headline and an even better offer.

The new restaurant introduction letter headline went something like this:

Continue reading New Restaurant Introduction Letter!

Digiprove sealCopyright secured by Digiprove © 2018

Medicare Supplement Prospecting Letter

The medicare supplement prospecting letter below is a sample that you can use to model for your upcoming insurance lead generation campaign. If you would like your own letter or a series of letters for insurance marketing you can contact us.

Dear (Name),

If a trusted friend mentioned to you that it was possible to save $300-$600 annually by switching to a different Medicare supplement plan, you would probably say, “Yes, but what’s the catch?” Continue reading Medicare Supplement Prospecting Letter

Digiprove sealCopyright secured by Digiprove © 2018

Auto Insurance Prospecting Letter Example!

Here is an old school auto insurance prospecting letter you can model or study for your next lead generation program.

I highly recommend you send a sequence of mailings to a targeted list rather than using the standard and very inefficient shot gun approach.

Auto Insurance Prospecting Letter Sample.

June 13, 2021
Recipients Name
Recipients Street Address
City, State Zip

Dear Recipients Name,

Accidents happen.

Unfortunately there are plenty of drivers out there without car insurance. If you collide with an uninsured motorist how much could it really cost you? Continue reading Auto Insurance Prospecting Letter Example!

Digiprove sealCopyright secured by Digiprove © 2018

Probate Prospecting Letter To Executor!

Generating real estate leads in the probate niche requires you to target the right person in charge of the estate and/or estate plan with a prospecting letter. If you target the wrong person it will not be as effective. Usually the person you want to target is the Executor of the state.

You can buy a list of probate properties from several sources online. If that interests you let me know by using the contact form.

After you get the list create a probate prospecting letter and mail it. After a week mail another follow up letter.

If you don’t get a response keep them on your list and use your print newsletter as a tool to keep in contact with them. Eventually, over time, I am confident you will generate a lead to two from this small targeted list.

For more tips please read the ideas and techniques below this sample probate prospecting letter.

Continue reading Probate Prospecting Letter To Executor!

Digiprove sealCopyright secured by Digiprove © 2017-2018

Jeweler Sales Letter!

Below I have a Jeweler sales letter that uses basic copywriting which is attempting to create desire in your prospective customers to come to your shop and buy fine jewelry or simply to get their watch or jewelry cleaned.

Before you simply mail a jewelry store prospecting or marketing letter like this you must do your research. Who is your ideal customer? Once you have figure this out then get a mailing list that fits those requirements.

Another option is to get a list of homeowners within 10 or 20 miles of your location. Fine tune this list and narrow it down to a certain household income you are comfortable with and then do a test mailing. You can get a quality list from numerous sources online.

Sample Jeweler Sales Letter.

Continue reading Jeweler Sales Letter!

Digiprove sealCopyright secured by Digiprove © 2017

Renter Real Estate Marketing Letters!

Below is a two letter sequence with the goal of converting renters into homeowners.

Isn’t it frustrating to see people paying rent when you know they could pay the same amount they are paying in rent, or even less (maybe a little more), and own a home, condo, or townhouse instead?

But the fact is, people who don’t know you are not going to pick up the phone right away and buy a house after one or two letters. But if you warm them up with your letters and establish yourself as the expert you will eventually get someone to make a move.

One way to generate a flow of leads from renters and other niches is to use sales letters in conjunction with newsletters. Basically you send two or three letters over two or three weeks and then follow up with a newsletter every month from then on.

Think about it. Most renters are not considering buying a home the day they get your first or second letter. But they usually will consider this option in the future when some life changing event occurs. For example, maybe one day they realize they are stuffing the pockets of their landlord, or maybe they got a raise, or perhaps they received an inheritance. Continue reading Renter Real Estate Marketing Letters!

Digiprove sealCopyright secured by Digiprove © 2017

Sample Financial Planning Sales Letter Sequence!

Below is a series of three financial planning sales letters that I hired an up and coming copywriter to write for me about ten years ago, give or take. I also included them in my book 21st Century Lead Generation (which is no longer available).

These letters are exceptional in terms of copywriting and they received a good response when they were used in Australia.

You can model them for your business lead generation efforts. Keep in mind they were formatted differently than they appear in this article. There was different bolding and fonts used.

Do not copy them. Thank you.

By the way, this article is loaded with information you can use in your newsletters and sales material to create desire in your prospects.

“How The Government’s New Tax Laws Could Decide Whether You Retire In Comfort Or In Poverty!”

Continue reading Sample Financial Planning Sales Letter Sequence!

Digiprove sealCopyright secured by Digiprove © 2017