landscaping – Amazing Prospecting and Marketing Letters

You’ll separate yourself from the crowd instantly with a landscaping sales letter. I know that sounds silly but it’s true. Landscaping companies are not known for their marketing.

If you can mail a professional landscaping sales letter to a highly targeted list of commercial or residential prospects and then follow up with two more letters I am confident you’ll get your money back from the effort.

Hey, if you keep those new clients more than a year you’ll be in the green (no pun intended). And that does not include the extra referrals you’ll get from these new clients.

But what if you hit a home run with your landscaping letter campaign? If you do well on one small mailing to one neighborhood as a test then you know you can repeat it in several other neighborhoods.

Just be sure you follow up with more than one introductory letter.

Read this article on lawn care marketing for more valuable sales tips to help you grow your landscaping business.

Commercial Landscaping Sales Letter Sample.

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If you take the time to regularly mail a lawn care sales letter to a list of homeowners who have lawns that need regular attention from a professional you will probably get a consistent number of new clients from your efforts. Especially if you are persistent with your mailings.

I used to be a landscaper myself. I worked for a landscape business owner who never went on the jobs with us. He stayed home while we worked our rear ends off. We had to drive around a 40 mile area and maintain the front and back yards of anywhere from 8 to 12 homes every day. Some of these homes had large yards.

Do you know how this guy got new clients? He drove around and cold called on homeowners and used his southern drawl to charm people. Most of us don’t have the charm of this man so we have to use a few more tools to get new business in the door.

One last thing. Read my tips for lawn care professionals below the sample lawn care letters.

Lawn Care Sales Letter Sample.

Continue reading Lawn Care Sales Letter Sample!