You can use a sales letter to turn a business problem into profits. Just about any problem can be flipped around to get more customers in the door and to get current customers to buy more products and services from you.
I have a real life example to share with you. We used to own tanning and spa businesses with spray tanning machines. The machines we owned were called MyMyst by Mystic Tan.
We had a massive problem with our MyMyst Booths. They were not working properly. Sometimes they worked, and sometimes they didn’t. It got so bad that customers were actually calling in before their appointments to be sure they were working properly.
So after we finally got some good news from Mystic Tan (see the letter), we turned it around to benefit ourselves and our customers.
Every business has it’s problems. And there is almost always a way to turn the tables on a problem and turn it into an advantage.