Two step lead generation is a proven way to generate new clients for any business. The main difference between a lead generation advertisement and a regular ad is that a lead generation ad is not designed to sell anything (and it can easily be modified for online advertising). It is aimed specifically at prospects. Good…
Real Estate Investor Prospecting Letters
A series of real estate investor prospecting letters might get a better response than a mailing from a regular realtor. The reason for this may be obvious. You don’t have a commission plan and most deals don’t require any closing costs. This equates to a potentially better deal for both the buyer and seller, and…
Commercial Real Estate Prospecting Letters!
Using commercial real estate prospecting letters to generate leads through direct mail is a very smart choice. Most agents and business brokers are sticking to email and online marketing. Since more people are relying on the Internet for their marketing there is less clutter in your prospects mailbox. This means that your marketing message will…
Real Estate Email Marketing Tips and Techniques!
In this guide you’ll learn some real estate email marketing tips and techniques that will help you grow your business. Email marketing Marketing trends evolve all the time, but email remains one of the most effective marketing tactics on the World Wide Web. Surveys show that it generates more sales and revenue than even the…
Homeowners Insurance Prospecting Letter!
Can homeowners insurance prospecting letters generate qualified leads? The problem that most agents have with insurance sales letters is that they don’t make the time to write them and mail them. There is also another problem in the industry as a whole. Most agencies only send one letter to a list and if it doesn’t…
Commercial Cleaning Janitorial Sales Letter!
A janitorial sales letter can be a great workhorse for your business. It’s like having a bunch of tiny little sales people prospecting for new clients for you but you don’t have to look over their shoulder every day. I have friends in the commercial and industrial Janitorial business. They do well and rely on…
Social Media Lead Generation Basics For Real Estate Agents!
The social media has experienced phenomenal growth over the last decade, making it one of the most powerful tools for lead generation today. There is a mammoth community of users on networks like Facebook, YouTube, Instagram, and Twitter. All you have to do is join these platforms and seek out, find, and connect with your…
Hotel Sales Letter Sample!
A direct mail hotel sales letter is a great way to help you book your rooms. The online marketplace for bookings is mostly about competing on price and not about the experience one can have at your hotel. If you are in the luxury hotel business you are making a mistake by strictly competing on…
Letter Requesting Email Address!
If you need a letter requesting an email address for marketing purposes consider modeling the example below. In the sample letter we used a realtor as the person requesting the email address from clients and prospects. In real estate it’s very common to get a prospects email address from an open house or a casual…
Email List Building For Realtors!
As a real estate agent, one of the surest ways to ensure you stay in the minds of your prospects is by sending them a series of drip emails within specific time intervals. The contents of these emails could be anything from reminders of ongoing promotions to roundups of new content on your website that…