A series of real estate investor prospecting letters might get a better response than a mailing from a regular realtor.
The reason for this may be obvious. You don’t have a commission plan and most deals don’t require any closing costs. This equates to a potentially better deal for both the buyer and seller, and this can physiologically motivate someone to call you over a real estate agent.
Using commercial real estate prospecting letters to generate leads through direct mail is a very smart choice.
Most agents and business brokers are sticking to email and online marketing. Since more people are relying on the Internet for their marketing there is less clutter in your prospects mailbox. This means that your marketing message will stand out more than it did prior to the popularity of online marketing.
Plus, nothing will ever replace a real piece of paper with your actual signature. It’s more personal than email and therefore it will make a bigger impact than a simple email.
Don’t get me wrong, you should continue with online marketing because it works and it’s relatively low cost (relatively speaking). But if you take the time to combine it with offline direct mail marketing, and you do it properly, you should see quality results.
1. Find a good list. Make sure it’s an up to date list and it’s highly qualified for your purposes.
2. Keep it pithy. Don’t write a super long and boring letter.
3. Don’t put your logo on the envelope. It says ‘junk mail’ and it gets trashed before it’s even opened.
4. Sequence. Don’t send one letter and give up. Send a series of letters and postcards. Some of the best letter systems use a sequence of three to four letters sequenced 7-10 days apart. All non responders get a mailing every month.
5. Lumpy mailings. Consider putting a promotional item in your envelope in at least one of your mailings. This makes your envelope look and feel lumpy. It’s proven to increase open rates. Plus, you have the added benefit of getting your name in front of your prospect for weeks and months if you use a promotional item that has a long shelf life.
6. Send a newsletter. After you send your sequence of mailings and perhaps another followup letter or postcard, send a monthly newsletter. I am constantly harping on using this method because it’s a great tool and nobody is doing it!
In this guide you’ll learn some real estate email marketing tips and techniques that will help you grow your business.
Email marketing Marketing trends evolve all the time, but email remains one of the most effective marketing tactics on the World Wide Web.
Surveys show that it generates more sales and revenue than even the social media and tech giants like Google, Twitter, and Facebook. What could be more amazing than being able to spend just one dollar to generate up to $40 in sales?
The problem, however, is that most people do not really know how to market through emails the right way. There is a fine line between driving engagement through email marketing and actually spamming people’s inboxes. Continue reading
Can homeowners insurance prospecting letters generate qualified leads?
The problem that most agents have with insurance sales letters is that they don’t make the time to write them and mail them.
There is also another problem in the industry as a whole. Most agencies only send one letter to a list and if it doesn’t work they say to themselves, ‘marketing insurance through the mail does not work’.
Perhaps the solution is you need to send more than one letter and follow up consistently. I know, it sounds expensive and time consuming. But if you mail a sequence of letters to a well researched and highly qualified mailing list, and if you send all non responders a followup mailing (newsletters are best), you may find that it’s a very viable marketing medium (direct mail).
A janitorial sales letter can be a great workhorse for your business. It’s like having a bunch of tiny little sales people prospecting for new clients for you but you don’t have to look over their shoulder every day.
I have friends in the commercial and industrial Janitorial business. They do well and rely on their sales staff to get new business in the door. It seems to work for them.
But if they used a system of marketing letters that target the businesses they want to get as clients they could save a bit of money on sales staff and even make their job a bit more fun.
Anyway, the trick here is to send a series of prospecting letters and then follow up on the phone.
If you are not following up on then you’ll need to tweak your sales letter and include a special offer with an expiration date. Each follow up letter should refer to the expiration date.
Anyone who does not respond should be on your mailing list. Mail them a postcard and/or a letter every month or every other month (a newsletter is an even better tool).
The social media has experienced phenomenal growth over the last decade, making it one of the most powerful tools for lead generation today.
There is a mammoth community of users on networks like Facebook, YouTube, Instagram, and Twitter. All you have to do is join these platforms and seek out, find, and connect with your band of prospects.
Regrettably, the crowded nature of the social media is also it’s undoing. Now, you have to do more than just posting something on these networks to be able to engage your followers. There are best practices to follow – which are precisely what this guide is about.
This giant network boasts well over 2 billion monthly active users. That’s a huge community of potential customers for your real estate business, which is why it should be top on your list of networks to include in your social media strategy.
Start by creating a business page to start building a fanbase. Once everything checks out, you can begin posting content that you want your followers to engage with. These could be local market updates, selected gossip that may affect the locality, neighborhood news, restaurant reviews and more.
You could use a suitable tool to schedule and publish your Facebook posts automatically to save you some time, but don’t forget to check your page from time to time to respond to comments and user queries.
Articles are great for posting on Facebook. You can always create long articles on popular real estate topics, post them on your website and share snippets of these on your Facebook page with backlinks to your website to drive traffic.
However, real estate is an incredibly visual industry, and people will engage more with videos, images and other visual media than they will with text. Besides, visual content typically gets shared more than twice as much as Facebook posts without pictures. Continue reading
A direct mail hotel sales letter is a great way to help you book your rooms.
The online marketplace for bookings is mostly about competing on price and not about the experience one can have at your hotel.
If you are in the luxury hotel business you are making a mistake by strictly competing on price because you will constantly be dealing with people who are looking for a deal, discounts, and sometimes they can be the most problematic guests.
Why not try positioning yourself as a hotel with exceptional service and amenities that will knock the socks of your guests rather than on price?
If you need a letter requesting an email address for marketing purposes consider modeling the example below.
In the sample letter we used a realtor as the person requesting the email address from clients and prospects.
In real estate it’s very common to get a prospects email address from an open house or a casual meeting.
It’s also common to get a mailing address from a prospect as well but not their email. Perhaps the prospect left their mailing address at an open house, or you purchased a mailing list (like expired listings or pre foreclosures in the realtor marketing arena), or you are targeting people in your sphere of influence and don’t have all of their email addresses.
Another common problem with gathering email addresses is that people change their email and they don’t let you know.
The first letter example below assumes that the agent does not know or has not met the recipient (prospect). It could be used as a prospecting letter or lead generation letter.
As always, don’t send one letter. Sequence your letters.
As a real estate agent, one of the surest ways to ensure you stay in the minds of your prospects is by sending them a series of drip emails within specific time intervals.
The contents of these emails could be anything from reminders of ongoing promotions to roundups of new content on your website that they might find useful.
To build deeper relationships with prospects, you may want to send out more targeted email blasts with explicit propositions such as a suggestion to check out your open house on a particular date.
These targeted emails are the better approach for leads that have engaged with you in some way online. They could have requested a property valuation on your website or opened the links in your previous drip emails. Continue reading
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