You’ll separate yourself from the crowd instantly with a landscaping sales letter. I know that sounds silly but it’s true. Landscaping companies are not known for their marketing.
If you can mail a professional landscaping sales letter to a highly targeted list of commercial or residential prospects and then follow up with two more letters I am confident you’ll get your money back from the effort.
Hey, if you keep those new clients more than a year you’ll be in the green (no pun intended). And that does not include the extra referrals you’ll get from these new clients.
But what if you hit a home run with your landscaping letter campaign? If you do well on one small mailing to one neighborhood as a test then you know you can repeat it in several other neighborhoods.
Just be sure you follow up with more than one introductory letter.
Read this article on lawn care marketing for more valuable sales tips to help you grow your landscaping business.
Commercial Landscaping Sales Letter Sample.
Recipients Name
Recipients street address
City, State, Zip
Dear Name,
My name is (Name). I am writing on behalf of (Name of Commercial Landscaping Company) to introduce you to our services and to ask for the opportunity to manage your exterior property.
Founded in (date) and serving (location) and surrounding areas, we have developed a solid reputation for first class excellence in landscape design and maintenance, irrigation planning, sustainable solutions, and professional tree care.
Our clients include commercial buildings, master-planned communities, corporate offices, parks, and much more. Here’s what some of them are saying about us:
Awesome Testimonial With Full Name.
Fantastic Testimonial With Full Name.
If you are a business owner or manage a commercial space, you understand that appearances can make a tremendous difference in both attracting and keeping customers. When considering the aesthetics of a building, outdoor landscaping should be an equal priority.
We have a team of certified experts who take pride in their work and enjoy the challenges of renovating the landscapes of older properties and designing exciting options for new ones.
We offer customized schedules and reasonable prices and guarantee that the outdoor spaces we create are not only exquisite, but functional and environmental sensitive as well. Please take a moment to review our website at (website address).
We would welcome an opportunity to provide you with a no-obligation consultation so that we can gain a sense of your landscaping needs and discuss how we can add to the beauty of your property’s appearance.
Please call us at (phone #) or email us at (email address). We look forward to hearing from you.
Sincerely,
(Name)
Name
Business Name
XXX Street
City, State ZIP
Website | Email
Phone | Fax
Residential Landscaping Sales Letter Sample.
Recipients Name
Recipients street address
City, State, Zip
Dear Name,
There is no question that a beautifully landscaped home reflects well on a homeowner’s values and priorities.
However, the question then becomes: would you benefit more by doing your own landscaping or by hiring a professional landscaping company?
The truth is that many people simply don’t have the time to pay attention to their property. It is a task that is often relegated to weekends when there are so many other competing activities to balance.
With a professional landscaping service, you never have to worry about the appearance of your lawn, shrubs, trees and gardens, and you can spend much more time pursuing your personal interests.
My name is (Name), owner of (Name of Landscaping Company). I am writing to invite you to accept our offer of a no-obligation consultation of your property to discuss your goals for your property.
With (Number) years of experience, our expert team can transform your lawn or garden to a work of art by starting with your personal vision, and then bringing it life.
Here is what some of our clients are saying:
Amazing Testimonial.
Another Amazing Testimonial.
Our services are not only exceptionally executed, but they are cost-effective and will save you hours of time.
A beautifully landscaped and well-maintained yard will increase the property value of your home and enhance your community. In addition, our periodic clean-up services will ensure that your property will stay beautiful throughout the year.
We also offer other services as well – ranging from new lawn installation, irrigation, and soil preparation to arbors, outdoor patio design, fountains, ponds and decorative retaining walls.
Please call us at (phone #) or email us at (email address) to schedule a free consultation. We are fully insured, bonded, and excited about the opportunity to transform your home’s landscape design.
Sincerely,
(Name)
Name
Business Name
XXX Street
City, State ZIP
Website | Email
Phone | Fax
PS: Please also visit our website at (website address) to explore our portfolio. I think you will agree that our commitment to excellence is clearly our highest priority and a source of pride.
Final Thoughts On Marketing Your Landscape Business.
We have not received one direct mail sales letter or even a flyer on our doorstep from a landscaper. The best that anyone has ever come up with in my neighborhood, which is a very desirable area to live and has many homes with large yards, is a business card. Or, a few times a year someone who can barely speak English knocks on our door and asks it they can trim our trees.
Oh, one guy drove up on his dirty moped, all sweaty, and asked if he could Aerate our lawn for a fee. All of these marketing techniques are not very professional.
What do I know about the landscape business? I used to be a landscaper myself. I used to get up to work at 7am and drive a big truck with my partner and do maintenance on large yards. It was hard work and the guy I worked for did nothing but play guitar while we worked our tails off.
Last important tips: Send more than one letter. Follow up and refer to the first and second letters and remind them that the deadline for a free audit or consultation is going to expire. Sell the consultation. Explain why it’s important and different than other consultations they will get. Perhaps you draw up a special report just for their property and go over it with them, and that they can keep it. Be unique.
Also, include a promotional item. If you don’t know why please read the lawn care tips at the bottom of this page.