Webmaster Marketing Letter #1:
Targeting Local Small Businesses – A Pizza Shop!
This is a webmaster introduction marketing letter that requires a second letter (below), and a follow up phone call to schedule an appointment.
As a business owner, you already know that marketing in this economy can be tough in terms of getting a return on your investment. Consumers are cautious about how they spend their money and are looking for top value for their dollar. Fortunately, as an owner of a pizzeria, you are in a great position. Everyone loves pizza!
It is estimated that 94% of Americans eat pizza regularly. Over 5 billion pizzas are sold worldwide each year, with 3 billion sold in the United States. The down-side is that it is also a very competitive market. Some statistics show that there are approximately 61,269 pizzerias in the United States alone, and your pizzeria’s success will be measured by how well you are able to distinguish it from the competition and how effectively you are able to attract customers.
There are two things to remember when you are deciding how to direct your marketing dollars.
- In today’s business world, people want what they want, and they want it now!
- And, the Internet has drastically changed the way that people receive information.
According to estimates, almost 30 million consumers will become online consumers between 2010 and 2015…
But more importantly, over 20% of the online searches consumers make are for products and services in their local area!
Businesses that do not include Internet marketing in their business plans will have a very difficult time competing and growing in today’s environment.
The good news is that Internet marketing is the most cost-efficient and flexible way to promote your company; whereas print, TV and radio advertising are the most expensive ways.
(Company name) has the experience and expertise to maximize your local Internet presence and market outreach. Our professional team is able to design (or improve) your website so that it will be an effective marketing tool.
Our approach is to deliver quality traffic to your site, increase your rankings in the local search results, build your social media visibility, work on your branding and help you convert visitors into customers. We use every online strategy available from building email lists, to creating a web presence and utilizing social media.
The Internet is here to stay. There are no technologies available yet that has its same reach. Do not get lost in its galaxy of websites. Feel free to give us a call today so that we can schedule a convenient time to discuss your marketing needs.
We will take the time to understand your goals, answer your questions and make cost-effective recommendations. Your success is a measure of our success. Let’s do this together!
Webmaster Marketing Letter #2:
Dear [Business Owner/Manager],
As you can see, I have attached a million dollar bill to the top of this letter.
Why have I done this?
To be honest, I felt that this would be the best way to catch your attention. You may not realize it, but you are in a position to grow your business revenue to a level that you never dreamed possible.
I recently came across your (website) and noticed that your customer traffic could be considerably increased with some relatively simple adjustments and online marketing strategies. I decided to research your company and soon recognized its potential.
We both know that Americans love pizza! The fact that there are over 60,000 pizzerias in the United States is an indication of the industry’s popularity, and the competition for customers is fierce. And since nearly everyone searches for just about everything online, a business website that doesn’t optimize its visibility will have difficulty attracting target visitors and then converting them to loyal customers.
My company’s name is (COMPANY NAME). We provide a wide range of Internet marketing strategies from website design and optimization to developing email lists, building community, establishing brand identification and taking advantage of social media.
You may be skeptical, and I don’t blame you. Skepticism is the hallmark of making informed decisions. But as a seasoned business owner, I trust that you also have an open mind. I have helped many businesses like yours and would like to schedule a brief phone appointment with you. I will share what has worked for other clients similar to you and exactly why I feel these tactics will work for you.
I’ve set aside some time over the next few days. Please feel free to call me at (000)123-4567 on my direct line. If I’m with a client, just leave your name and phone number along with a day and time that would be convenient for me to call. Respecting your time, I will most likely not reach out to you again – so please take advantage of this opportunity – you will find that it’s well worth it!
[Your name signature]
P.S. As far as the million dollar bill, well you should keep it close, or even pin it up on your cork board or something. Because if you make the wise decision to take advantage of my local internet marketing services, some day someone will wonder what your million dollar bill is all about, and then hopefully you’ll say something like…
“Well, a while ago I received it from (COMPANY NAME), and they helped me grow my business well beyond my expectations and quickly exceeding the million dollar mark!”
Please don’t chuckle at the thought. This really could be the results you’ll be talking about in the future, and if you call me and visit with me I’ll explain everything and you’ll see why I am so confident in my local internet marketing services.
Thank you again.
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