Have you seen vacant homes in your real estate prospecting area? What about unattended vacant lots or land? These are all potential prospects and many agents are either to lazy to send letters to the owners of these properties or they don’t know how to get in touch with them.
The good news is it’s easy to find the names and addresses of these properties using the MLS, or your local county clerks records. The other option is to pay for a list service that specializes in these types of leads.
After you get the cold lead (address and contact information), send a series of letters. I personally like the first one here but there are two more you can model of your campaign.
Vacant Home Prospecting Letter #1:
Dear Mr./Ms. (name),
Hello there! My name is (name) and I was helping a client of mine find a property in (name of town). I happened to drive past your property at (address) and noticed that it’s vacant.
Photo Of Property
I saw some potential damage to the home that you may not be aware of.
Would you like me to take some photos of your property and the potential damage, and mail or drop them off to you?
If you’re starting to get tired of the hassle of dealing with a vacant property, I’d be happy to include a free up-to-date market analysis with figures for other homes in the area. This way, you’ll be more informed about your options.
Give me a call at (number) or get in touch by email at (email address) and let me know where I can send the pictures and the free market analysis of your property at (address).
Vacant Home Absentee Owner Letter #2:
Dear Mr./Ms. (name),
Every day your property sits empty, you’re losing money.
Most obviously, you’re still paying property taxes. In many Bay Area counties, the average annual property tax is around $4,000, going all the way up to a whopping $5,500 in Marin County. In other words, you’re probably spending $11-$15 every day on your vacant property.
Especially when you’re dealing with a vacant house, upkeep costs can be surprising. With no one in the home to immediately report issues such as a stubborn leak under the sink or animals in the crawl spaces, it’s easy to miss problems until it’s too late for a simple fix.
By the time you discover the issue, it may costs hundreds or thousands of dollars to repair. On top of that, there’s the headache of worrying about security, vandalism, and so on.
What would you do if you didn’t need to worry about your vacant property anymore?
You could take the trip of a lifetime. Put the money from the sale in a retirement fund. Upgrade to a bigger home — maybe even a duplex where you could rent half out and have steady income.
The possibilities are endless. We’re here to help you turn them into reality.
Get in touch with us today to talk about your vacant property. Whether you’ve been planning to sell for a while and just haven’t gotten around to it, or aren’t sure and just want to have a pressure-free conversation about the possibility, we’d love to chat with you.
Give us a call at (number) or get in touch by email at (email address).
Vacant Home Real Estate Letter #3:
My name is (Name). I am a Realtor® specializing in the listing and selling of homes in the (location) area. I noticed that a home you own is vacant at the moment.
There are many reasons why someone might leave a home unoccupied. Maybe you have moved to another state and you were waiting until the market improves; maybe you can no longer afford your mortgage and are working out a short sale; or maybe you inherited it from a relative and are not quite sure what next step to take.
In any case, I hope that you are aware of some of the risks that are associated with an empty house.
Countless studies have shown that absentee owner or vacant and abandoned properties are linked to increased crime rates. We’ve all seen news reports of abandoned homes that have been stripped of their fixtures, overrun by squatters or simply vandalized.
Over time the costs of fixing up an maintaining a home that can really ad up.
If you are at all interested in selling your property, please call me at (phone #). I’ll be happy to give you an overview of my services and provide you with a complementary market analysis that will give you an idea of current market trends in your community.
You will find that I am professional, candid, and above all, I have a great sales record that isn’t matched by any other local real estate agent.
I look forward to hearing from you! This may very well be the most important call you will ever make!