Have you seen vacant homes in your real estate prospecting area? What about unattended vacant lots or land? These are all potential prospects and many agents are either to lazy to send letters to the owners of these properties or they don’t know how to get in touch with them.
The good news is it’s easy to find the names and addresses of these properties using the MLS, or your local county clerks records. The other option is to pay for a list service that specializes in these types of leads.
After you get the cold lead (address and contact information), send a series of letters. I personally like the first one here but there are two more you can model of your campaign. Continue reading Vacant Home Prospecting Letters!