If you take the time to regularly mail a lawn care sales letter to a list of homeowners who have lawns that need regular attention from a professional you will probably get a consistent number of new clients from your efforts. Especially if you are persistent with your mailings.
I used to be a landscaper myself. I worked for a landscape business owner who never went on the jobs with us. He stayed home while we worked our rear ends off. We had to drive around a 40 mile area and maintain the front and back yards of anywhere from 8 to 12 homes every day. Some of these homes had large yards.
Do you know how this guy got new clients? He drove around and cold called on homeowners and used his southern drawl to charm people. Most of us don’t have the charm of this man so we have to use a few more tools to get new business in the door.
One last thing. Read my tips for lawn care professionals below the sample lawn care letters.