Hair Salon Sales Letter!

Below are two hair salon sales letters that you can model for your salon.

These letters can also be adjusted and modeled for any beauty salon, spa, or nail salon.

The first letter is a more down to earth soft selling letter. You can model and use it in conjunction with a more aggressive marketing letter (letter #2) that uses more proven direct marketing techniques to boost response rates to your marketing pieces.

Non-Aggressive Hair Salon Sales Letter #1:

Continue reading Hair Salon Sales Letter!

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How To Write A Sales Letter!

There is no magic combination of words that will guarantee you’ll write a sales letter that produces a huge response. If someone tells you that they can guarantee you’ll get a flood of leads or profits with their ad copy then you should run for the hills as fast as you can because it’s nonsense.

To have the best chance of achieving a successful response rate from your sales letter you have to do more than just write ad copy well. Even the best sales letter ever written will fail miserably if it’s sent to the wrong people.

  • What do you think the response rate will be if you want to sell dog collars and you send your dog collar sales letter to a bunch of cat owners?
  • If you want to sell motorcycle insurance and most of your list is made up of people who don’t ride motorcycles you are probably not going to get a good response.
  • But, if you want to sell your real estate photography services to realestate agents and you send a well written sales letter to the top agents in your area, you may get a satisfactory or good response rate.

In other words make sure you do your research and target the correct audience. After you do this, then you can start writing your sales letter.

Write A Sales Letter That Sells!

Continue reading How To Write A Sales Letter!

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IT Sales Letter Template!

What is a good IT sales letter? If you ask IT professionals what they would like to see in a sales letter it would probably be something in the order or, “It should convey who we are and what we have to offer other businesses in a professional non-pushy manner”.

Nobody wants to look like a pushy salesperson, and you certainly don’t want to ruin your reputation. So what you have to do is write an IT sales letter that hits the hot buttons or your prospective client.

Ask yourself who your target audience is? Who is actually going to get the letter and read it. You don’t want an assistant to read it because they might just throw it away. You want your decision maker to get the letter, open it, read it and respond.

So before you even mail your letter you have to make sure you have the correct address and name of the person you want to mail it to. Oh, and maybe you shouldn’t mail it. Read this important report before you do anything.

After you accomplish all the dirty work of getting your list together and deciding upon the delivery method and how your will follow up, and how often, here is a sample IT sales letter example you can model for your IT business (it needs a little work but it should give you a foundation upon which you can improve it): Continue reading IT Sales Letter Template!

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Free Marketing Letters System!

If you found this page on marketing letters before reading this article on cold calling, it may be a good idea to start there first…

One of THE most effective methods for getting prospects interested in your products and services via direct mail marketing letters is to offer a FREE Marketing Audit (or something similar) in the area of your expertise.

The marketing letters and lead generation systems that I am going to show you are loosely based upon this concept.

What is an Audit?

That’s really up to you, but ultimately it’s a method by which you gather information from your prospects so that you can match the right product or service for their needs and wants.

I am sure every time you meet with a customer and analyze their needs to give them a quote you ask them questions to qualify them, right? Write all these questions down, and create a simple survey (you may already have one that you or your company has for your appointments). And now you have your audit.

But don’t call use your marketing letters for a FREE Quote or anything related. Because you are asking for trouble. Two things happen in your prospects mind when they want a free quote: Continue reading Free Marketing Letters System!

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Follow Up Marketing System: Your Plan!

Now it’s time to kick back and relax, right? NOT! It’s time to get organized. On average, a new sales lead needs contacted about five times before a sale is closed. So you need to plan a long-term strategy of follow up.

If you’re already an organized person, great. If not, check out planner systems like Franklin Covey or Day Runner supplies at a local office supply store or online. You’ll want to set up a 3-ring binder with specific day-to-day organized follow up campaign space. Continue reading Follow Up Marketing System: Your Plan!

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Create An Effective Prospecting Letter!

In the last Secret I gave you one simple method that will help you get your envelopes opened by your prospect (if you don’t understand the importance of this method, you should go back and read it.)

The next step is to create a sales letter that doesn’t get thrown in the trash. This way when you follow up, your prospect should actually remember your letter. And if you write it effectively, they will even remember your name.

No need to reinvent the wheel. Here are several tips for creating great sales copy…

First of all, make your letter look like a letter and not a brochure or ad. Make sure all your contact information is listed under your signature and/or at the very bottom of the letter.

This way potential clients can contact you via e-mail, phone, fax or visit your information site online (I know it sounds basic, but you would be surprised at how often complete contact information is deleted.)

Include your picture on the upper left corner, and insert a headline next to it. Continue reading Create An Effective Prospecting Letter!

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