The following mortgage sales letter shown below is a hard hitting emotional direct response style letter. It could use a little touching up. It’s a model for a mortgage direct mail sales letter.
It uses a ‘Grabber’ on the top of the letter which forces people who open the envelope to read the entire letter, or at least give it a good look over.
Also I recommend using a two letter sequence prior to mailing this letter. For more information on grabber letters and lumpy mail sales letters watch this really good video.
Free Mortgage Sales Letter #1:
As you can see I’ve attached a Million Dollar Bill to the top of this letter. Why have I done this? Actually there are two reasons…
#1: What I have to tell you is extremely important and I wanted to be sure to get your attention.
#2: Since I help people save thousands of dollars on their mortgage I thought these Million Dollar Bills were an especially appropriate eye-catcher. Continue reading Free Mortgage Sales Letter!