Free Mortgage Sales Letter!

The following mortgage sales letter shown below is a hard hitting emotional direct response style letter. It could use a little touching up. It’s a model for a mortgage direct mail sales letter.

It uses a ‘Grabber’ on the top of the letter which forces people who open the envelope to read the entire letter, or at least give it a good look over.

Also I recommend using a two letter sequence prior to mailing this letter. For more information on grabber letters and lumpy mail sales letters watch this really good video.

Free Mortgage Sales Letter #1:

million dollar bill

Dear Name,

As you can see I’ve attached a Million Dollar Bill to the top of this letter. Why have I done this? Actually there are two reasons…

#1: What I have to tell you is extremely important and I wanted to be sure to get your attention.

#2: Since I help people save thousands of dollars on their mortgage I thought these Million Dollar Bills were an especially appropriate eye-catcher. Continue reading Free Mortgage Sales Letter!

Please follow and like us:

What to Include with the Sales Letter!

Wait, don’t mail that letter yet!

Why waste your time and efforts when you can include some additional sales material.

Include a self-addressed stamped return envelope or reply card for quick, easy action on the part of the reader. Add a sheet with testimonials from happy, satisfied clients as reference for you and your products.

You want to sell yourself and your service.

Some other items to add are business cards – one for the reader and one or more for their spouse and friends and a mini-biography of you with a short resume and photo so that you won’t be a “stranger” any longer. Continue reading What to Include with the Sales Letter!

Please follow and like us: