A dentist reactivation letter is one technique amongst many that a Dentist needs to use in order to compete in their local area. Dental marketing is a job that requires lots of attention, even a full time staffer to perform because there’s only so many families who need or want dental care, and an ever growing number of dental offices.
He who markets best and most often will be rewarded.
There are many ways to get new patients and referrals, but one of the easiest sources of new business is marketing to clients who stopped coming to your practice. This letter is a basic dentist reactivation letter that you can model for your marketing. It need a little touching up and maybe even better ad copy.
Sample Dentist Reactivation Letter:
Strong healthy teeth are important! They are not only instrumental in processing our food so that our bodies can be nourished, but they are also essential to a great smile. Smiles!
No matter what your age is, smiles light up your surroundings. They signal our pleasure; they are an invitation to conversations; they sweeten relationships.
Sometimes we are so busy, that we forget to take care of our teeth. Teeth that are not healthy can lead to other health problems and, if you begin to hide that smile, they can affect your self-esteem.
Just as importantly, neglected teeth can be costly when problems do occur.
At (Name of dental practice) we feel that prevention is the key ingredient to healthy teeth. Practicing dental hygiene at home and going to routine dental check-ups can bring life-long dental health.
We have noticed that you have not maintained your regularly scheduled dental check-ups. These are complex times that have many demands on our time, and when things are going well, we understand that sometimes our clients postpone routine dental care.
As an incentive to bring you back to us, we are offering a free dental check-up and teeth whitening. It will be our investment in your dental health and your smile.
Your patronage is important to us, so we also welcome your feedback related to our service. Your satisfaction and your health are our ultimate goals. Give us a call! We look forward to hearing from you!
The best way to use a Dentist reactivation letter like this is to go back to your files and/or your data base and make a list if clients who stopped coming. Get as many names, addresses, and phone numbers as possible.
Send this list to a mail shop and verify it and clean it up. When they are done the list will be smaller.
Mail your Dentist reactivation letter to your list, and then follow up two or three more times with a follow up letter or postcard.
Put everyone on this list, and everyone on your current active client list and your prospect list (if you don’t’ have one you are crazy), and send a monthly newsletter.
This reactivation letter and newsletter idea alone will help you grow your practice. It may even double it in the next year. Just be sure your dentist newsletter is a quality ‘fun’ newsletter. Not a boring one. For more tips get on my mailing list (above right, or click the navigation buttons on the top).