Plumbing Contractor Marketing Letter

If you want to see a professional plumbing contractor letter that will help you get more plumbing clients and contracts, this letter is a good start in the right direction.

This marketing letter needs a little work. It will need a little lipstick:

  • Your picture: A trusting pictures can dramatically boos response rates. It doesn’t matter if you are a little ugly. But if you look trusting, you are golden.
  • Real signature: A fake signature will decrease response rates. People are smart. But the good news is that you can get real handwriting fonts that fake it so well they will never know. Or you can simply have your signature digitized and printed in color.
  • PS: Did you know that about 70% of people reading letters read the PS first? This is where you right something compelling.
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Carpet Cleaner Marketing Letter

There’s a lot of competition in the carpet cleaner niche. And you know that you have to have good carpet cleaning marketing to get the attention of a prospect who wants or is in need of a cleaning.

It’s not about your equipment, and whether you have the best truck mount or eco-friendly treatments.

It’s about getting the attention of your prospect, getting the to make a call, setting the appointment, closing the sale, and then…and here’s where 99% of carpet cleaners fail…follow up! That’s a whole other subject but here’s what you need to know…

Yes, that’s right. You have to follow up with all of your clients and prospects at least once per month. If you do this you will have more success than you thought possible.

And you don’t even have to do it well.

It helps a great deal to do your marketing well, but even if you suck at writing ad copy or letters, and you just ‘do it’ you’ll have much more success than you are having now.

With that said here is a sample generic carpet cleaner marketing letter you can model. What’s missing is the personalization, a headline, your picture, and a PS. All of these things are important. If you need assistance with it, let me know 🙂

Sample Carpeting Cleaning Marketing Letter:

Dear Name,

If you have an active household, most likely your carpeting gets a lot of traffic. Daily household use, weekend entertaining, pets, children…are all signs of a happy, bustling home, but without taking care of your floor coverings, your home will soon lose its fresh appearance.

Weekly vacuuming is great, but only professional cleaning can remove the stains and particles that cause premature aging. Only professional cleaning can restore a carpet to its original loveliness.

We know that you have many choices when it comes to selecting a professional carpet cleaning service and that you expect the best. (Name of Company) will not settle for anything less than perfection. Serving the (name of area), we use advanced cleaning technology and products that are not only highly effective but are also green and eco-sensitive.

Our professional certified technicians treat each job with customized care. They know that there are many different kinds of fibers and many different types of soil and stains, and they know how to treat them all. With our 100% guaranteed satisfaction policy, you can feel confident that your carpets will be handled with care.

In addition to advanced technology and eco-sensitive products and methods, we offer:

  • Optional same day service
  • Less than a two-hour drying time
  • A dry foam extraction method that uses no steam, resulting in mildew-free results
  • Stain removal
  • 30-day satisfaction guarantee
  • Products that are safe for children and pets
  • Experienced, certified professionals

Don’t let your carpets detract from the appearance of your home. Call (Name of Company) today at (phone #) for a complimentary consultation. Your satisfaction is the benchmark of our success!

Sincerely,
Your Name

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Furniture Store Sales Letter Example!

Below is a sales letter that a furniture store could use to sell it’s reclaimed wood furniture, or you could simply edit it to sell regular furniture (if you want the actual sales letter please let us know). Notice how we use ‘Reason Why’ copywriting: Continue reading Furniture Store Sales Letter Example!

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The Million Dollar Bill Sales Letter!

Many moons ago, Robert Collier created the first dollar bill letter. And he used it during the 1920’s! Yes, that’s right. During the 1920’s he attached a dollar bill to thousands for sales letters which were marketing a non-profit organization.

In the 1920’s, a dollar was worth a little more then $11. So including printing and postage he spent, in today’s dollars approximately $11.50 per letter.

Astounding. But he got a 90% response rate so it was a massive success.
Read more about Robert Collier here.

Today, using a dollar bill on a letters is still expensive, especially since response rates just aren’t as good as they were centuries ago…

Click here for an example of a ‘Million Dollar Bill Real Estate Prospecting Letter’.

So, what do you do? How do you increase response rates to your sales letters without spending a fortune? The answer is to use high impact ‘grabbers’ like a million dollar bill! Continue reading The Million Dollar Bill Sales Letter!

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The Dollar Bill Letter!

The original one dollar bill marketing letter was written by Robert Collier, and in his must read (and study like a maniac over and over) he claims that he got a 90% return rate for a charity sales letter.

Since that time a handful of marketers copied his idea to market local businesses, and products and services of all kinds.

The most recent examples I’ve seen using a dollar bill sales letter is for selling local webmaster services, carpet cleaning, financial planning, and now construction. I even saw a book at a local bookstore enclosing a dollar bill in the cover of their book which was about how to fold a dollar bill into all kinds of cool things (Origami).

I am sure there are dozens of other industries using it as well.

A Sample One Dollar Bill Marketing Letter For A Contractor or Construction Company: Continue reading The Dollar Bill Letter!

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Financial Advisor Letter Example

The following financial advisor letter example be modeled for financial planning, estate planning, or retirement planning.

There is another example of a financial services letter here (bottom of page). It might even be better than this one, but you be the judge. Secondly, it uses a different type of ‘grabber’ so you should check it out anyway.

Here Is A Financial Advisor Marketing Letter System Example.

Letter #1:

Dear (NAME),

In today’s environment of an uncertain economy, we all face money-related issues. We may feel overwhelmed as we study the numerous choices available to us and try to navigate the complexities of managing our personal finances.

Many of us are approaching retirement, and we want to make sure that we have enough resources to support us in this new life stage. We also want to structure our investments and savings so that our families will benefit from our financial decisions for years to come.

If you find that you are among the many individuals who are struggling to make informed financial decisions, this may be just the right time to reach out for professional advice.

(COMPANY NAME’s) team of certified financial planners can help you make strategic decisions as you map out your financial future. We will work closely with you to understand your unique needs and overall goals and then counsel you in ways to secure your financial well being.

Professional financial advice is no longer just for the wealthy. All individuals and families can benefit from our help. Our mission is to save you time and present you with options that are clear and that make sense to you.

We would appreciate discussing our services with you personally. Please give us a call so that we can schedule a time that is most convenient to you. Or, perhaps we can reach out to you once you have had time to give this opportunity your consideration.

Sincerely,

Financial Advisor Letter #2

Dear (NAME),

Several weeks ago I reached out to you with an invitation to consider our financial planning services. I hope that you have had time to reflect on your current needs and have decided to take the next step in managing your finances.

As I mentioned earlier, (COMPANY NAME) has created a team of certified financial planners who are experts in the field. They respect their customers’ unique personal goals and are eager to help them find ways to ensure financial peace of mind.

Financial decisions affect every individual at every stage of life. Faced with the many choices involved in managing money-related issues, you do not need to feel overwhelmed. It is our mission to simplify the choices and provide you with our best counsel. We also recognize and respect that you are ultimately in charge of your financial decisions, which is the way it should be. Because this means having the right information at your disposal, allow us to provide you with options that are best suited for your unique needs.

Whether you would like to structure your financial investments more strategically, plan for your retirement, update your will, establish a trust fund or if you need information about any other aspect of financial planning, place your trust in our team. We will not disappoint you!

Sincerely,

Name

Here is a better financial advisor letter for marketing because it uses a ‘Grabber’ to ‘Grab’ the attention of your prospect (you can use any type of Grabber we are partial to the million dollar bill. For examples of other attention ‘grabbers’ read this):

 million dollar bill

Dear Name,

As you can see I’ve attached a Million Dollar Bill to the top of this letter. Why have I done this? Actually there are two
reasons…

#1: What I have to tell you is extremely important and I wanted to be sure to get your attention.

#2: Since I help people (name of benefit) instantly increase their net worth by as much as $1,000,000.00 and save at least an additional $5,000 in taxes this year, I thought these Million Dollar Bills were an especially appropriate eye-catcher.

My name is John Sample, and my FREE Wealth Accumulation Analysis has helped many of my clients significantly increase their net worth without spending a dime of their hard earned money. Often by as much as a Million Dollars or more!

Here’s What My Clients Have To Say:

Testimonial.

Testimonial.

Testimonial.

My Personal Guarantee:

Give me 20 minutes of your time, and I will show you how you can increase your net worth by at least $100,000 (probably more!) without any out of pocket expense, or I will gladly pay you or your favorite charity $50 no questions asked.

Call 555-555-5555 anytime between the hours of 8am – 6pm Monday through Friday to schedule your FREE Wealth Accumulation Analysis, or use the return reply card that’s enclosed.

Sincerely,
John Sample

PS: Schedule your FREE Wealth Accumulation Analysis by (date) and I will deliver a FREE Report called, “Wealth Building Secrets Most Stock Brokers Don’t Know About!”

 

 

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Health Insurance Sales Letter!

Here is an example of a health insurance sales letter or group health insurance prospecting letter. Once again we are using an attention getting device called a grabber or ‘lumpy mail’ promotional item to get the attention of the reader.

Read this about lumpy mail grabbers that help you increase your response rates.

Health insurance sales letter example for better prospecting and lead generation:

million dollar bill

Dear Name,

As you can see I have attached a nice crisp $1,000,000.00 Bill to the top of this letter. Why have I done this? There are really two reasons:

1. I have something very important to tell you and I needed some way of grabbing your attention.

2. And second, since I specialize in helping Circle Lake businesses save thousands in employee benefits and other financial expenses, I thought this “Eye Catcher”
was especially appropriate.

In the last few weeks you’ve received two letters from me. I explained that I help businesses in the Circle Lake area save exceptional sums of money in needless employee benefit expenses. Continue reading Health Insurance Sales Letter!

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Free Mortgage Sales Letter!

The following mortgage sales letter shown below is a hard hitting emotional direct response style letter. It could use a little touching up. It’s a model for a mortgage direct mail sales letter.

It uses a ‘Grabber’ on the top of the letter which forces people who open the envelope to read the entire letter, or at least give it a good look over.

Also I recommend using a two letter sequence prior to mailing this letter. For more information on grabber letters and lumpy mail sales letters watch this really good video.

Free Mortgage Sales Letter #1:

million dollar bill

Dear Name,

As you can see I’ve attached a Million Dollar Bill to the top of this letter. Why have I done this? Actually there are two reasons…

#1: What I have to tell you is extremely important and I wanted to be sure to get your attention.

#2: Since I help people save thousands of dollars on their mortgage I thought these Million Dollar Bills were an especially appropriate eye-catcher. Continue reading Free Mortgage Sales Letter!

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What to Include with the Sales Letter!

Wait, don’t mail that letter yet!

Why waste your time and efforts when you can include some additional sales material.

Include a self-addressed stamped return envelope or reply card for quick, easy action on the part of the reader. Add a sheet with testimonials from happy, satisfied clients as reference for you and your products.

You want to sell yourself and your service.

Some other items to add are business cards – one for the reader and one or more for their spouse and friends and a mini-biography of you with a short resume and photo so that you won’t be a “stranger” any longer. Continue reading What to Include with the Sales Letter!

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