Print Newsletter Marketing Tips!

I am a big believer in using print and email newsletters to grow your business. I have used them myself in two different and competitive industries. Each time they worked better than my expectations.

I am particularly partial to print newsletters because businesses are not using them, they make a bigger impact on your clients and customers, and the results we achieved using them in our businesses prove it.

Side Bar: If you want samples and tips of email marketing and/or email newsletters please read my other articles on this subject by using the search feature or linked from this article. Continue reading Print Newsletter Marketing Tips!

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Cold Call Sales Letter Examples For Sales Reps!

Cold calling businesses is an essential strategy for sales representatives. You can’t make sales if you don’t generate leads and consistently follow up, right? And the old school techniques of prospecting still work; some sales reps get on the phone and dial for dollars, some pound the pavement, others do both.

But you can make your prospecting much more effective if you send a cold call sales letter to your prospects first, and then follow up with a phone call, or if you are brave and confident you can just show up.

When I was working in a hospital as a medical supplies technician sales reps would come by in their nice suits and giant smiles every day. Sometimes we would get five or six visits. Some of them we knew well because we already had a relationship, others were trying to get their foot in the door because we were in charge of ordering supplies for the entire hospital.

None of them sent letters to our department or my boss. They all just showed up day after day. Continue reading Cold Call Sales Letter Examples For Sales Reps!

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Cold Call Real Estate Letters!

My wife is a real estate agent and it’s a highly competitive field. Boy does she have some stories.

There are agents in her office that have been there for over six months and still have not listed or sold one home, condo, or townhouse. But then there are agents like her had a listing and old a home in the first month and almost every month since they started.

The difference between successful and not so successful agents is in how smart you are about networking and lead generation. You have to be consistent as you farm your market and with your network. 

If you have no contacts and no network to start with, or if you need to get more leads even though you are working your tail off as you network and farm your market, another technique you can use is a cold call real estate letter sequence.

This is basically farming your market but with a letter. The key is to sequence a series of letters and keep sending something to the non responders at least once every month (preferably a newsletter…yes they work like crazy if you are consistent).

You don’t want to look like an unprofessional amateur when you meet clients. And when you send marketing material you don’t want to look or sound unprofessional either, right?

Here are two boiler plate, basic cold call real estate letters you can model. They do need small changes like a PS, formatting, and small changes to suit your personality. But I think they will provide you with a foundation to work with. Continue reading Cold Call Real Estate Letters!

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