Jeweler Sales Letter!

Below I have a Jeweler sales letter that uses basic copywriting which is attempting to create desire in your prospective customers to come to your shop and buy fine jewelry or simply to get their watch or jewelry cleaned.

Before you simply mail a jewelry store prospecting or marketing letter like this you must do your research. Who is your ideal customer? Once you have figure this out then get a mailing list that fits those requirements.

Another option is to get a list of homeowners within 10 or 20 miles of your location. Fine tune this list and narrow it down to a certain household income you are comfortable with and then do a test mailing. You can get a quality list from numerous sources online.

Sample Jeweler Sales Letter.

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Seasonal Email Letter Campaigns For Retail Marketing!

Let’s discus how to use seasonal email letter campaigns to build demand for your retail sale or event.

A sequence of email marketing letters can work like gang busters. But they will work even better if you combine them with direct mail and text message marketing.

What we did successfully in our business for years was send out at least one postcard or a sales letter  (usually a sequence of two and three) to our clients informing them of a sale we were having. Every sales was themed around a season, holiday, or an event.

We sent out a sequence of 4 email marketing letters in addition to a postcard or direct mail sales letter. Everything was timed to hit all of our customers starting two or three weeks out. We sent up to five emails which where spread anywhere from 3-7 days apart.  The final email was always sent on the day of the sale or event.

We also included a text message marketing sequence as well. This way we hit every customer or client on our list up to three different ways at different times and days. This is important because you never know which type of contact is the one that is going to drive your customers to your sale.

Seasonal Email Marketing Sequence Example: Easter!

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Retail Spring Into Savings Postcard!

This is a sample retail Spring Into Savings postcard marketing that we used for at least two years.

A seasonal promotion like this Spring or Easter postcard marketing strategy works hand in hand with a seasonal email marketing sequence and text message marketing.

Front Of Spring Into Savings Postcard.

Back Of Spring/Easter Postcard. Continue reading Retail Spring Into Savings Postcard!

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