Home Staging Letter!

Targeting real estate agents with a home staging letter is one of several marketing systems you should have in place for your home staging business.

You can get a list of real estate agents in minutes from dozens of list companies online, including infousa.com.

Send a quality home staging sales letter to all or just the top agents in your market area.

You should include a promotional item (with your information printed on them) in your envelope. Or a day or two after your letter hits the mailboxes of your targeted list of agents, hit pavement and drop off a bunch of quality promotional items at their office.

Home Staging Letter Sample!

Continue reading Home Staging Letter!

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Cold Call Real Estate Letters!

My wife is a real estate agent and it’s a highly competitive field. Boy does she have some stories.

There are agents in her office that have been there for over six months and still have not listed or sold one home, condo, or townhouse. But then there are agents like her had a listing and old a home in the first month and almost every month since they started.

The difference between successful and not so successful agents is in how smart you are about networking and lead generation. You have to be consistent as you farm your market and with your network. 

If you have no contacts and no network to start with, or if you need to get more leads even though you are working your tail off as you network and farm your market, another technique you can use is a cold call real estate letter sequence.

This is basically farming your market but with a letter. The key is to sequence a series of letters and keep sending something to the non responders at least once every month (preferably a newsletter…yes they work like crazy if you are consistent).

You don’t want to look like an unprofessional amateur when you meet clients. And when you send marketing material you don’t want to look or sound unprofessional either, right?

Here are two boiler plate, basic cold call real estate letters you can model. They do need small changes like a PS, formatting, and small changes to suit your personality. But I think they will provide you with a foundation to work with. Continue reading Cold Call Real Estate Letters!

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Free Real Estate Prospecting Letters!

The following two real estate prospecting letters can be modeled to help you generate real estate leads in your local area.

Important: I recommend a two letter sequence prior to sending them as described on this website.

They also use a unique ‘Grabber’ that attracts attention and gets your sales letter read. In this case I am using a million dollar bill. You can use any ‘Grabber’ you like in your prospecting letters but make sure it ties in with what you are offering in your letter.

Read this prospecting and sales letter guide for more information on using ‘Grabbers’ or ‘Lumpy Mail’ (it’s really good), and then come back here.

There are many more letters for realtors on this site. Please use the search box (lower left on the navigation bar) or begin with this example.

Realtor Prospecting Letter #1: Targeting Home Owners.

million dollar bill

Dear Name,

As you can see I’ve attached a genuine looking Million Dollar Bill to the top of this letter. Why have I done this?

Actually there are two reasons… Continue reading Free Real Estate Prospecting Letters!

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