Job Prospecting Letter Sample!

Looking for a job that you want requires several prospecting techniques. One of these techniques includes a job prospecting letter.

One reason you need a letter is because you want to warm your target hiring manager or business owner up prior to cold calling them.

You might be thinking, ‘Why should I send a letter when I can simply go to a job site and submit my resume?’ The reason is because you might want to work somewhere that is not posting jobs online at the moment and in order to get a better shot at getting a job at this company you need to stay top of mind when they are looking for someone with your skills.

In this case you would send a letter. But you won’t send a job prospecting letter just once. You need to send a letter every two weeks or every month in order to keep in front of them.  Continue reading Job Prospecting Letter Sample!

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The Million Dollar Bill Sales Letter!

Many moons ago, Robert Collier created the first dollar bill letter. And he used it during the 1920’s! Yes, that’s right. During the 1920’s he attached a dollar bill to thousands for sales letters which were marketing a non-profit organization.

In the 1920’s, a dollar was worth a little more then $11. So including printing and postage he spent, in today’s dollars approximately $11.50 per letter.

Astounding. But he got a 90% response rate so it was a massive success.
Read more about Robert Collier here.

Today, using a dollar bill on a letters is still expensive, especially since response rates just aren’t as good as they were centuries ago…

Click here for an example of a ‘Million Dollar Bill Real Estate Prospecting Letter’.

So, what do you do? How do you increase response rates to your sales letters without spending a fortune? The answer is to use high impact ‘grabbers’ like a million dollar bill! Continue reading The Million Dollar Bill Sales Letter!

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Trade Show Follow Up Letter Sample

tradeshow passTrade show marketing can fun lucrative if you do it right. And having a sound, proven trade show marketing plan is key to your success in generating leads and closing sales.

One of the tools you’ll need is a trade show follow up letter with prospects you met and gathered contact information from.

I’ll leave all the details on how to properly generate qualified leads for a later date. But for now I want to show you a sample follow up letter for a salon and spa tradeshow. Keep in mind that you can model this letter for any industry. And also keep in mind that you should have a sequenced follow up. Don’t just send one letter. Use a sequence of letters and postcards (and phone and email followup as well) until they buy.

Trade Show Thank You Follow Up Letter Example! Continue reading Trade Show Follow Up Letter Sample

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Cold Calling? Never Again!

Never Cold Call Again! Use This Simple And Fun Prospecting Secret To Get Appointments With Hard To Reach Prospects!

One of my top 5 prospecting and lead generation methods: If you want to stop chasing rabbits and start hunting down and dropping elephants, try this killer prospecting secret I learned over 11 years ago…

There is a common theme in the business world when it comes to marketing letters and prospecting…

“Cold Calling is a cost effective way to get new business.”

It’s cost effective in the short run, and it can be lucrative…if you’re lucky.

These two benefits of cold calling keep business owners plugging away at it. Continue reading Cold Calling? Never Again!

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Anatomy Of A Prospecting Lead Generation Letter!

A prospecting letter (sales letter), otherwise known as a lead generation letter is created before you eyes, and more…

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