Commercial Lender Prospecting Letters!

One new commercial account from a prospecting letter campaign will more than pay for itself.

To hedge your bets send more than one or two letters and follow up either on the phone or in person.

Sample Commercial Lending Letter #1:

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Construction Company Sales Letter!

When people think of construction they think of hard hats, rough shod men and women, and bright orange safety vests. But you and I know that construction is big business and you have to look and act professional when you are working with clients. But you would be surprised at how many busy contractors are running around with dirty jeans and t-shirts when they meet with clients who are in charge of writing big checks for their projects.

A construction sales letter is no different than you. As a matter of fact, it’s you multiplied and it’s just as important as your first personal meeting with a client. The first contact is the one that sets the tone for your business.

But you don’t want to be too professional and bore your potential clients. A good sales letter for a contractor or construction company will convey the benefits of working with you and what sets you apart from the competition.

There is a second, third, fourth and fifth component to a construction business letter. You have to mail to your prospects more than once. In fact, you need to contact them over and over again because they will forget about you weeks after you send each letter.

So send two or three follow up letters, postcards, and even a newsletter. Include a promo item in at least one of the letters so that they have something in the office or home to remind them of you days after they trash your letter.

Construction Sales Letter Example.

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For Sale By Owner Prospecting Letter!

Homeowners who try to sell their homes by themselves often discover how difficult and risky the task can be.

Many of these for sale by owner (fsbo) homes are listed for one of several reasons. The main reason is usually because the owner does not want to pay the commissions to agents. It can add up.

But what they may not have considered is the fact that a real estate agent can usually get a house sold faster and for a larger amount than someone who is not an experienced agent.

Plus, there is quite a bit of risk, legally speaking. I am not a lawyer but I do know that it’s much better to have a large real estate company backing up the legal issues that can and will arise.

I know I am preaching to the quire so I’ll get down to prospecting fsbo’s with a letter system.

One of the key factors in getting your for sale by owner prospecting letter to work is to be consistent with your follow up. You can’t expect someone who has listed their property for sale to suddenly have a change of heart and call you right when they get your fsbo sales letter.

So you have to mail consistently for several months, even for a year to two. That’s why I am a big fan of print newsletters because they are engaging, helpful, and they keep your name in front of your prospect every month.

I digress. Send a series of two or three for fsbo letters and then follow up every month preferably a newsletter, or a series of postcards and letters thereafter.

It takes time for an owner to realize they need professional help and you have to be there when that change of heart occurs.

For Sale By Owner Prospecting Letter Sample.

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Landscaping Sales Letters!

You’ll separate yourself from the crowd instantly with a landscaping sales letter. I know that sounds silly but it’s true. Landscaping companies are not known for their marketing.

If you can mail a professional landscaping sales letter to a highly targeted list of commercial or residential prospects and then follow up with two more letters I am confident you’ll get your money back from the effort.

Hey, if you keep those new clients more than a year you’ll be in the green (no pun intended). And that does not include the extra referrals you’ll get from these new clients.

But what if you hit a home run with your landscaping letter campaign? If you do well on one small mailing to one neighborhood as a test then you know you can repeat it in several other neighborhoods.

Just be sure you follow up with more than one introductory letter.

Read this article on lawn care marketing for more valuable sales tips to help you grow your landscaping business.

Commercial Landscaping Sales Letter Sample.

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Window Cleaning Sales Letter Samples!

Sometimes all you need is a simple window cleaning sales letter to target potential commercial and residential customers to generate new business. Simply get yourself a well researched list and send your letter.

A week or two after you send the first letter send a second follow up letter.

Include your business card or a refrigerator magnet (because this will make your envelope ‘lumpy’ and is a proven technique to boost response). See, a lumpy envelope creates curiosity and gets people who normally just sort these letters over the trash will be more likely to open it.

You don’t have to use a magnet. You can use hundreds of other items like pens, flashlights, bottle openers, even custom imprinted candy! Be creative.

Also, when you include a promotional product like a pen or something it gives you something to talk about it in the second follow up letter; “A couple of weeks ago I sent you a letter with a pen in it, do you remember? Well, I didn’t hear from you so I thought I would try to reach you again (Name). Anyway…” Something like that.

Commercial Window Cleaning Sales Letter Sample!

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Gym Sales Letter Sample!

If you target prospective new clients with a gym sales letter you might get a constant flow of new business.

Advertising online, in the local coupon books, and with groupon is always a good idea. But one thing your competition is not doing is using direct mail.

If you spend time looking for a good list and mailing a personalized letter to the people on this list you just might hit the jackpot.

For example you can get a highly targeted list of men or women who subscribe to a particular health magazine. You can get a list of people who recently bought a health or fitness product from a infomercial on TV. These are just two of many targeted lists of people who are interested in getting fit and healthy.

You can also get a simple list of men or women or both who are a certain age and income bracket and live within any distance from your gym or fitness club.

Be sure to read the additional tips below the letter.

Gym Sales Letter Sample!

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Real Estate Farming Letters!

A sequence of three real estate farming letters is an old school way to target your neighborhood and introduce yourself as the go to agent for your neighborhood.

My recommendation is to include a promotional item with your contact information on it. Make sure that this gift item is something that your neighbors can use over time so that your name is still in front of your neighbors weeks after they put your letter in the recycling bin.

Neighborhood Real Estate Farming Letter Sequence Sample #1:

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Pizza Restaurant Sales Letter!

A well crafted laser targeted restaurant sales letter is one of many ways to get new customers in the door to your restaurant or deli.

Here are two examples of letters you can model for your business. The first letter is for a pizza shop owner and the second one is for a deli or any restaurant that serves lunch.

By the way, just because each letter is written for specific type of restaurant it does not mean that you can’t model them for your business.

Pizza Restaurant Sales Letter.

Date

Recipients Name
Recipients Address

Dear Name,

There’s nothing like a fresh, hot pizza! When you or your family crave a delicious slice of pizza with homemade crust and sauce and all your favorite toppings, we are right around the corner.

At (Name of Pizzeria), we know that feeling – your stomach is making that rumbling sound; your mouth is watering; and there is no way that you’re going to cook tonight, right? Continue reading Pizza Restaurant Sales Letter!

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Expired Listings Letter!

Your real estate agency has several different niches that they want you to target for lead generation.

One technique that is taught is to mail an expired listings letter or postcard to owners of homes that have not sold.

Expired Listings Letter Example.

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Mortgage Broker Letter To Realtors!

The following mortgage broker letter to realtors is a good model to work with if you want to target real estate agents in your area.

As you know, one of the fastest ways to build your book of business is to get realtors to refer their clients to you.

Realtors are an eclectic bunch so you need to target the ones are who doing the most business. This will really refine your list. Read the marketing tips below for more strategies to help you grow your business.

Sample Mortgage Broker Introductory Letter To A Realtor.

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