There is no magic combination of words that will guarantee you’ll write a sales letter that produces a huge response. If someone tells you that they can guarantee you’ll get a flood of leads or profits with their ad copy then you should run for the hills as fast as you can because it’s nonsense.
To have the best chance of achieving a successful response rate from your sales letter you have to do more than just write ad copy well. Even the best sales letter ever written will fail miserably if it’s sent to the wrong people.
- What do you think the response rate will be if you want to sell dog collars and you send your dog collar sales letter to a bunch of cat owners?
- If you want to sell motorcycle insurance and most of your list is made up of people who don’t ride motorcycles you are probably not going to get a good response.
- But, if you want to sell your real estate photography services to realestate agents and you send a well written sales letter to the top agents in your area, you may get a satisfactory or good response rate.
In other words make sure you do your research and target the correct audience. After you do this, then you can start writing your sales letter.