Cold Call Sales Letter Examples For Sales Reps!

Cold calling businesses is an essential strategy for sales representatives. You can’t make sales if you don’t generate leads and consistently follow up, right? And the old school techniques of prospecting still work; some sales reps get on the phone and dial for dollars, some pound the pavement, others do both.

But you can make your prospecting much more effective if you send a cold call sales letter to your prospects first, and then follow up with a phone call, or if you are brave and confident you can just show up.

When I was working in a hospital as a medical supplies technician sales reps would come by in their nice suits and giant smiles every day. Sometimes we would get five or six visits. Some of them we knew well because we already had a relationship, others were trying to get their foot in the door because we were in charge of ordering supplies for the entire hospital.

None of them sent letters to our department or my boss. They all just showed up day after day. Continue reading Cold Call Sales Letter Examples For Sales Reps!

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Find A Business For Sale Using A Simple Letter!

12 years ago my wife wanted to buy a business. She was working for a massive telecommunications company at the time and she was burned out from the constant salary cuts and long hours.

As a result, we decided to look for a business for sale that she was interested in and that she felt confident she could run. We spent a few weeks  banging our heads against the wall because we couldn’t find an established business that interested her, except for one. A music store.

But the price they were asking was ridiculous. Plus, it was losing money and it was in a very competitive market locally, and the online competition in this market is intimidating.

I decided to take things into my own hands. I have a friend who has been talking to me about his successful tanning salon franchise at the time, so I asked my wife if that business sounded like something she would like to run.

She said yes, and I immediately go to work.

How To Buy A Business Starting With A Business Lead Generation Letter!

There are many ways to buy a business. The first route that many people take is to do a search for businesses for sale online. Continue reading Find A Business For Sale Using A Simple Letter!

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The Million Dollar Bill Sales Letter!

Many moons ago, Robert Collier created the first dollar bill letter. And he used it during the 1920’s! Yes, that’s right. During the 1920’s he attached a dollar bill to thousands for sales letters which were marketing a non-profit organization.

In the 1920’s, a dollar was worth a little more then $11. So including printing and postage he spent, in today’s dollars approximately $11.50 per letter.

Astounding. But he got a 90% response rate so it was a massive success.
Read more about Robert Collier here.

Today, using a dollar bill on a letters is still expensive, especially since response rates just aren’t as good as they were centuries ago…

Click here for an example of a ‘Million Dollar Bill Real Estate Prospecting Letter’.

So, what do you do? How do you increase response rates to your sales letters without spending a fortune? The answer is to use high impact ‘grabbers’ like a million dollar bill! Continue reading The Million Dollar Bill Sales Letter!

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What to Include with the Sales Letter!

Wait, don’t mail that letter yet!

Why waste your time and efforts when you can include some additional sales material.

Include a self-addressed stamped return envelope or reply card for quick, easy action on the part of the reader. Add a sheet with testimonials from happy, satisfied clients as reference for you and your products.

You want to sell yourself and your service.

Some other items to add are business cards – one for the reader and one or more for their spouse and friends and a mini-biography of you with a short resume and photo so that you won’t be a “stranger” any longer. Continue reading What to Include with the Sales Letter!

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