One of the most important steps in your prospecting efforts is to establish a means to measure your results and monitor your progress.
This will let you know if your sales campaign is effective or if you’re wasting time and if so, in what areas.
Who knows, maybe you have a fantastic sales letter and package, but your response contact information is not correct.
People may be calling your neighbors! Or maybe you thought you purchased a list of Senior leads to mail to targeted elderly people in the community, but you instead received & targeted a list of Seniors in High School instead. Any number of things could have gone wrong. Continue reading Direct Resposne Rates: Do You Have Measurable Results?