Martial Arts Sales Letters!

There are many martial arts academy’s and training centers you have to compete with. You need to do more than just hang a shingle and rely upon word of mouth if you want your business to thrive.

You’ll need a marketing system and a few martial arts sales letters to use in your marketing to attract new clients.

Rather than doing a blanket marketing campaign that targets everyone you should consider breaking your marketing strategies into different mini marketing systems that target different groups of people.

For example, you can target parents of children, moms, single moms, and people who have shown interest in self defense.

In the not so distant past martial arts was mostly a sport targeted to men. But now women are joining martial arts classes in droves because they are no different than men when it comes to wanting to learn how to defend yourself, getting a good workout, and competing.

Martial Arts Sales Letter Targeting Women!

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Hair Salon Sales Letter!

Below are two hair salon sales letters that you can model for your salon.

These letters can also be adjusted and modeled for any beauty salon, spa, or nail salon.

The first letter is a more down to earth soft selling letter. You can model and use it in conjunction with a more aggressive marketing letter (letter #2) that uses more proven direct marketing techniques to boost response rates to your marketing pieces.

Non-Aggressive Hair Salon Sales Letter #1:

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Print Newsletter Marketing Tips!

I am a big believer in using print and email newsletters to grow your business. I have used them myself in two different and competitive industries. Each time they worked better than my expectations.

I am particularly partial to print newsletters because businesses are not using them, they make a bigger impact on your clients and customers, and the results we achieved using them in our businesses prove it.

Side Bar: If you want samples and tips of email marketing and/or email newsletters please read my other articles on this subject by using the search feature or linked from this article. Continue reading Print Newsletter Marketing Tips!

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New Employee Welcome Letter!

A new employee welcome letter is a great reason to contact your customer base. You should think of every meaningful contact you make with a client or potential client is another step toward another sale or qualified referral.

Below are two letters you can model in any business.

New Employee Welcome Letter To Clients!

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Salon Thank You Letter Examples!

Below are two of several salon thank you letters we used in our salon and spa which we owned for 10 years.

We sent thank you letters within 24 hours of a client buying a service from us, and we sent a specific letter associated with the service that was purchased. For example if a new client bought a body wrap package we had a thank you letter just for that service, or if they bought a Mystic Tan sunless tanning package we had a Mystic tan thank you letter, etc. etc.

Each thank you letter has a purpose:

1. To show how appreciative we are for the clients business.
2. To build a stronger relationship (every contact is important).
3. To upsell.

Formatting: Keep in mind that we had the letters formatted with a picture to the left of the headline and under each picture there was a caption. We also separated sentences, used bolding when appropriate to keep ‘skimmers’ interested and often used sub-headlines as well (see the example at the very bottom of this page).

Here Is Our Tanning Package Thank You Letter! Continue reading Salon Thank You Letter Examples!

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Find A Business For Sale Using A Simple Letter!

12 years ago my wife wanted to buy a business. She was working for a massive telecommunications company at the time and she was burned out from the constant salary cuts and long hours.

As a result, we decided to look for a business for sale that she was interested in and that she felt confident she could run. We spent a few weeks  banging our heads against the wall because we couldn’t find an established business that interested her, except for one. A music store.

But the price they were asking was ridiculous. Plus, it was losing money and it was in a very competitive market locally, and the online competition in this market is intimidating.

I decided to take things into my own hands. I have a friend who has been talking to me about his successful tanning salon franchise at the time, so I asked my wife if that business sounded like something she would like to run.

She said yes, and I immediately go to work.

How To Buy A Business Starting With A Business Lead Generation Letter!

There are many ways to buy a business. The first route that many people take is to do a search for businesses for sale online. Continue reading Find A Business For Sale Using A Simple Letter!

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Long Term Care Prospecting Letters!

The following two long term care prospecting letters are samples you can review for your lead generation efforts.

The first letter is a soft sell version that is non threatening. The second letter is a  more aggressive lead generation letter that incorporates direct response marketing techniques which are proven to boost response rates.

Letter #1:

June 13, 2017

Recipients Name
Recipients Address

Dear Name,

Insurance is an important tool for protecting yourself against risk. You may never need long-term care but 40 percent of the 13 million people receiving long-term care are between the ages of 18 and 64 – and it is very expensive. Continue reading Long Term Care Prospecting Letters!

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How To Write A Sales Letter!

There is no magic combination of words that will guarantee you’ll write a sales letter that produces a huge response. If someone tells you that they can guarantee you’ll get a flood of leads or profits with their ad copy then you should run for the hills as fast as you can because it’s nonsense.

To have the best chance of achieving a successful response rate from your sales letter you have to do more than just write ad copy well. Even the best sales letter ever written will fail miserably if it’s sent to the wrong people.

  • What do you think the response rate will be if you want to sell dog collars and you send your dog collar sales letter to a bunch of cat owners?
  • If you want to sell motorcycle insurance and most of your list is made up of people who don’t ride motorcycles you are probably not going to get a good response.
  • But, if you want to sell your real estate photography services to realestate agents and you send a well written sales letter to the top agents in your area, you may get a satisfactory or good response rate.

In other words make sure you do your research and target the correct audience. After you do this, then you can start writing your sales letter.

Write A Sales Letter That Sells!

Continue reading How To Write A Sales Letter!

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Cold Call Real Estate Letters!

My wife is a real estate agent and it’s a highly competitive field. Boy does she have some stories.

There are agents in her office that have been there for over six months and still have not listed or sold one home, condo, or townhouse. But then there are agents like her had a listing and old a home in the first month and almost every month since they started.

The difference between successful and not so successful agents is in how smart you are about networking and lead generation. You have to be consistent as you farm your market and with your network. 

If you have no contacts and no network to start with, or if you need to get more leads even though you are working your tail off as you network and farm your market, another technique you can use is a cold call real estate letter sequence.

This is basically farming your market but with a letter. The key is to sequence a series of letters and keep sending something to the non responders at least once every month (preferably a newsletter…yes they work like crazy if you are consistent).

You don’t want to look like an unprofessional amateur when you meet clients. And when you send marketing material you don’t want to look or sound unprofessional either, right?

Here are two boiler plate, basic cold call real estate letters you can model. They do need small changes like a PS, formatting, and small changes to suit your personality. But I think they will provide you with a foundation to work with. Continue reading Cold Call Real Estate Letters!

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IT Sales Letter Template!

What is a good IT sales letter? If you ask IT professionals what they would like to see in a sales letter it would probably be something in the order or, “It should convey who we are and what we have to offer other businesses in a professional non-pushy manner”.

Nobody wants to look like a pushy salesperson, and you certainly don’t want to ruin your reputation. So what you have to do is write an IT sales letter that hits the hot buttons or your prospective client.

Ask yourself who your target audience is? Who is actually going to get the letter and read it. You don’t want an assistant to read it because they might just throw it away. You want your decision maker to get the letter, open it, read it and respond.

So before you even mail your letter you have to make sure you have the correct address and name of the person you want to mail it to. Oh, and maybe you shouldn’t mail it. Read this important report before you do anything.

After you accomplish all the dirty work of getting your list together and deciding upon the delivery method and how your will follow up, and how often, here is a sample IT sales letter example you can model for your IT business (it needs a little work but it should give you a foundation upon which you can improve it): Continue reading IT Sales Letter Template!

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