Bank Prospecting Letter!

If you want to get commercial loans, deposits, or fee income as a banker or loan advisor you need to do more than call on your current list of clients and prospects.

There are many ways to prospect for new clients. Some techniques are as old as the hills which include walking into a local business or cold calling them on the phone. I do not recommend either of these techniques unless you first send a series of letters prior to making the call or walking into the business.

Getting Commercial Clients.

Continue reading Bank Prospecting Letter!

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Videographer Sales Letter!

When is the last time you saw a videographer sales letter or marketing piece? Videographers are not marketing their services as much as they should. Maybe it’s because they have more clients than they can handle.

If you want to grow your video production business and beat your competition you should consider a more aggressive approach.

Small businesses and professionals need a good videographer for their marketing, in house training, or events. They probably did a search online or asked their friend who is a photographer to get the job done. Why not choose you first?

How A Videographer Can Get New Clients!

You can get your name in front of more prospects by targeting business owners or professionals that will need a videographer in the near future with a sales letter. For example, some target markets for your services include: Continue reading Videographer Sales Letter!

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Martial Arts Sales Letters!

There are many martial arts academy’s and training centers you have to compete with. You need to do more than just hang a shingle and rely upon word of mouth if you want your business to thrive.

You’ll need a marketing system and a few martial arts sales letters to use in your marketing to attract new clients.

Rather than doing a blanket marketing campaign that targets everyone you should consider breaking your marketing strategies into different mini marketing systems that target different groups of people.

For example, you can target parents of children, moms, single moms, and people who have shown interest in self defense.

In the not so distant past martial arts was mostly a sport targeted to men. But now women are joining martial arts classes in droves because they are no different than men when it comes to wanting to learn how to defend yourself, getting a good workout, and competing.

Martial Arts Sales Letter Targeting Women!

Continue reading Martial Arts Sales Letters!

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Hair Salon Sales Letter!

Below are two hair salon sales letters that you can model for your salon.

These letters can also be adjusted and modeled for any beauty salon, spa, or nail salon.

The first letter is a more down to earth soft selling letter. You can model and use it in conjunction with a more aggressive marketing letter (letter #2) that uses more proven direct marketing techniques to boost response rates to your marketing pieces.

Non-Aggressive Hair Salon Sales Letter #1:

Continue reading Hair Salon Sales Letter!

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Print Newsletter Marketing Tips!

I am a big believer in using print and email newsletters to grow your business. I have used them myself in two different and competitive industries. Each time they worked better than my expectations.

I am particularly partial to print newsletters because businesses are not using them, they make a bigger impact on your clients and customers, and the results we achieved using them in our businesses prove it.

Side Bar: If you want samples and tips of email marketing and/or email newsletters please read my other articles on this subject by using the search feature or linked from this article. Continue reading Print Newsletter Marketing Tips!

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New Employee Welcome Letter!

A new employee welcome letter is a great reason to contact your customer base. You should think of every meaningful contact you make with a client or potential client is another step toward another sale or qualified referral.

Below are two letters you can model in any business.

New Employee Welcome Letter To Clients!

Continue reading New Employee Welcome Letter!

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Salon Thank You Letter Examples!

Below are two of several salon thank you letters we used in our salon and spa which we owned for 10 years.

We sent thank you letters within 24 hours of a client buying a service from us, and we sent a specific letter associated with the service that was purchased. For example if a new client bought a body wrap package we had a thank you letter just for that service, or if they bought a Mystic Tan sunless tanning package we had a Mystic tan thank you letter, etc. etc.

Each thank you letter has a purpose:

1. To show how appreciative we are for the clients business.
2. To build a stronger relationship (every contact is important).
3. To upsell.

Formatting: Keep in mind that we had the letters formatted with a picture to the left of the headline and under each picture there was a caption. We also separated sentences, used bolding when appropriate to keep ‘skimmers’ interested and often used sub-headlines as well (see the example at the very bottom of this page).

Here Is Our Tanning Package Thank You Letter! Continue reading Salon Thank You Letter Examples!

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Find A Business For Sale Using A Simple Letter!

12 years ago my wife wanted to buy a business. She was working for a massive telecommunications company at the time and she was burned out from the constant salary cuts and long hours.

As a result, we decided to look for a business for sale that she was interested in and that she felt confident she could run. We spent a few weeks  banging our heads against the wall because we couldn’t find an established business that interested her, except for one. A music store.

But the price they were asking was ridiculous. Plus, it was losing money and it was in a very competitive market locally, and the online competition in this market is intimidating.

I decided to take things into my own hands. I have a friend who has been talking to me about his successful tanning salon franchise at the time, so I asked my wife if that business sounded like something she would like to run.

She said yes, and I immediately go to work.

How To Buy A Business Starting With A Business Lead Generation Letter!

There are many ways to buy a business. The first route that many people take is to do a search for businesses for sale online. Continue reading Find A Business For Sale Using A Simple Letter!

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Long Term Care Prospecting Letters!

The following two long term care prospecting letters are samples you can review for your lead generation efforts.

The first letter is a soft sell version that is non threatening. The second letter is a  more aggressive lead generation letter that incorporates direct response marketing techniques which are proven to boost response rates.

Letter #1:

June 13, 2017

Recipients Name
Recipients Address

Dear Name,

Insurance is an important tool for protecting yourself against risk. You may never need long-term care but 40 percent of the 13 million people receiving long-term care are between the ages of 18 and 64 – and it is very expensive. Continue reading Long Term Care Prospecting Letters!

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How To Write A Sales Letter!

There is no magic combination of words that will guarantee you’ll write a sales letter that produces a huge response. If someone tells you that they can guarantee you’ll get a flood of leads or profits with their ad copy then you should run for the hills as fast as you can because it’s nonsense.

To have the best chance of achieving a successful response rate from your sales letter you have to do more than just write ad copy well. Even the best sales letter ever written will fail miserably if it’s sent to the wrong people.

  • What do you think the response rate will be if you want to sell dog collars and you send your dog collar sales letter to a bunch of cat owners?
  • If you want to sell motorcycle insurance and most of your list is made up of people who don’t ride motorcycles you are probably not going to get a good response.
  • But, if you want to sell your real estate photography services to realestate agents and you send a well written sales letter to the top agents in your area, you may get a satisfactory or good response rate.

In other words make sure you do your research and target the correct audience. After you do this, then you can start writing your sales letter.

Write A Sales Letter That Sells!

Continue reading How To Write A Sales Letter!

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