Renter Real Estate Marketing Letters!

Below is a two letter sequence with the goal of converting renters into homeowners.

Isn’t it frustrating to see people paying rent when you know they could pay the same amount they are paying in rent, or even less (maybe a little more), and own a home, condo, or townhouse instead?

But the fact is, people who don’t know you are not going to pick up the phone right away and buy a house after one or two letters. But if you warm them up with your letters and establish yourself as the expert you will eventually get someone to make a move.

One way to generate a flow of leads from renters and other niches is to use sales letters in conjunction with newsletters. Basically you send two or three letters over two or three weeks and then follow up with a newsletter every month from then on.

Think about it. Most renters are not considering buying a home the day they get your first or second letter. But they usually will consider this option in the future when some life changing event occurs. For example, maybe one day they realize they are stuffing the pockets of their landlord, or maybe they got a raise, or perhaps they received an inheritance. Continue reading Renter Real Estate Marketing Letters!

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Sample Financial Planning Sales Letter Sequence!

Below is a series of three financial planning sales letters that I hired an up and coming copywriter to write for me about ten years ago, give or take. I also included them in my book 21st Century Lead Generation (which is no longer available).

These letters are exceptional in terms of copywriting and they received a good response when they were used in Australia.

You can model them for your business lead generation efforts. Keep in mind they were formatted differently than they appear in this article. There was different bolding and fonts used.

Do not copy them. Thank you.

By the way, this article is loaded with information you can use in your newsletters and sales material to create desire in your prospects.

“How The Government’s New Tax Laws Could Decide Whether You Retire In Comfort Or In Poverty!”

Continue reading Sample Financial Planning Sales Letter Sequence!

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Airbrush Tanning Salon Letter!

Here is a series of airbrush tanning salon letter samples you can model for your business.

If you want to buy this letter and many more marketing letters and email sales letters for a salon or spa you can get them here. 

How To Get 50% Off Your First Custom Airbrush Tan!

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Real Estate Investor Letter System!

A well thought out real estate investor marketing letter system can produce qualified leads. But you have to do it properly and you have to be consistent not only in your messaging but in your follow up marketing letter system.

Often a marketing system fails because a short cut was taken to save money. I understand that. Direct mail marketing is costly.

But I am confident that if you choose a good list and send a well written sequence of letters (seven to ten days apart) and they have the right messaging you can get a deal or two in the pipeline, and perhaps more.

The following letter sequence is an example that you can model (or get ideas from) for your marketing campaign.

Real Estate Investor Marketing Letter #1:

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Accountant Sales Letter Samples!

There are two cpa and accountant sales letter examples you can model on this page. The first marketing letter is targeted towards business owners. The second letter is targeted towards individuals or families who need tax planning services.

Please read the tips on this page which discusses how to send your letters and the marketing system behind your letters (hint: send more than one letter and keep in contact once per month). This guide is also very helpful.

Account Sales Letter For Business Owners.

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Landscaping Sales Letters!

You’ll separate yourself from the crowd instantly with a landscaping sales letter. I know that sounds silly but it’s true. Landscaping companies are not known for their marketing.

If you can mail a professional landscaping sales letter to a highly targeted list of commercial or residential prospects and then follow up with two more letters I am confident you’ll get your money back from the effort.

Hey, if you keep those new clients more than a year you’ll be in the green (no pun intended). And that does not include the extra referrals you’ll get from these new clients.

But what if you hit a home run with your landscaping letter campaign? If you do well on one small mailing to one neighborhood as a test then you know you can repeat it in several other neighborhoods.

Just be sure you follow up with more than one introductory letter.

Read this article on lawn care marketing for more valuable sales tips to help you grow your landscaping business.

Commercial Landscaping Sales Letter Sample.

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Lawn Care Sales Letter Sample!

If you take the time to regularly mail a lawn care sales letter to a list of homeowners who have lawns that need regular attention from a professional you will probably get a consistent number of new clients from your efforts. Especially if you are persistent with your mailings. 

I used to be a landscaper myself. I worked for a landscape business owner who never went on the jobs with us. He stayed home while we worked our rear ends off. We had to drive around a 40 mile area and maintain the front and back yards of anywhere from 8 to 12 homes every day. Some of these homes had large yards.

Do you know how this guy got new clients? He drove around and cold called on homeowners and used his southern drawl to charm people. Most of us don’t have the charm of this man so we have to use a few more tools to get new business in the door.

One last thing. Read my tips for lawn care professionals below the sample lawn care letters.

Lawn Care Sales Letter Sample.

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Window Cleaning Sales Letter Samples!

Sometimes all you need is a simple window cleaning sales letter to target potential commercial and residential customers to generate new business. Simply get yourself a well researched list and send your letter.

A week or two after you send the first letter send a second follow up letter.

Include your business card or a refrigerator magnet (because this will make your envelope ‘lumpy’ and is a proven technique to boost response). See, a lumpy envelope creates curiosity and gets people who normally just sort these letters over the trash will be more likely to open it.

You don’t have to use a magnet. You can use hundreds of other items like pens, flashlights, bottle openers, even custom imprinted candy! Be creative.

Also, when you include a promotional product like a pen or something it gives you something to talk about it in the second follow up letter; “A couple of weeks ago I sent you a letter with a pen in it, do you remember? Well, I didn’t hear from you so I thought I would try to reach you again (Name). Anyway…” Something like that.

Commercial Window Cleaning Sales Letter Sample!

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Seasonal Email Letter Campaigns For Retail Marketing!

Let’s discus how to use seasonal email letter campaigns to build demand for your retail sale or event.

A sequence of email marketing letters can work like gang busters. But they will work even better if you combine them with direct mail and text message marketing.

What we did successfully in our business for years was send out at least one postcard or a sales letter  (usually a sequence of two and three) to our clients informing them of a sale we were having. Every sales was themed around a season, holiday, or an event.

We sent out a sequence of 4 email marketing letters in addition to a postcard or direct mail sales letter. Everything was timed to hit all of our customers starting two or three weeks out. We sent up to five emails which where spread anywhere from 3-7 days apart.  The final email was always sent on the day of the sale or event.

We also included a text message marketing sequence as well. This way we hit every customer or client on our list up to three different ways at different times and days. This is important because you never know which type of contact is the one that is going to drive your customers to your sale.

Seasonal Email Marketing Sequence Example: Easter!

Continue reading Seasonal Email Letter Campaigns For Retail Marketing!

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Expired Listings Letter!

Your real estate agency has several different niches that they want you to target for lead generation.

One technique that is taught is to mail an expired listings letter or postcard to owners of homes that have not sold.

Expired Listings Letter Example #1.

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