Commercial Lender Prospecting Letters!

One new commercial account from a prospecting letter campaign will more than pay for itself.

To hedge your bets send more than one or two letters and follow up either on the phone or in person.

Sample Commercial Lending Letter #1:

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Mortgage Broker Letter To Homeowners!

Interested in farming local homeowners for leads and referrals? First you should  send a mortgage broker introduction letter and follow up with several more letters, postcards, and a newsletter. This way you farm your local area and get your name in front of homeowners who may have to refinance or get a new loan in the future.

As with most farming letter sequences you should use a promotional item in one or two of your follow up letters. This item can be anything that a homeowner will use regularly over time so that your name stays in front of your prospect long after your letter is thrown in the trash.

Mortgage Broker Introduction Letter #1:

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Mortgage Broker Letter To Realtors!

The following mortgage broker letter to realtors is a good model to work with if you want to target real estate agents in your area.

As you know, one of the fastest ways to build your book of business is to get realtors to refer their clients to you.

Realtors are an eclectic bunch so you need to target the ones are who doing the most business. This will really refine your list. Read the marketing tips below for more strategies to help you grow your business.

Sample Mortgage Broker Introductory Letter To A Realtor.

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Bank Prospecting Letter!

If you want to get commercial loans, deposits, or fee income as a banker or loan advisor you need to do more than call on your current list of clients and prospects.

There are many ways to prospect for new clients. Some techniques are as old as the hills which include walking into a local business or cold calling them on the phone. I do not recommend either of these techniques unless you first send a series of letters prior to making the call or walking into the business.

Getting Commercial Clients.

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