Renter Real Estate Marketing Letters!

Below is a two letter sequence with the goal of converting renters into homeowners.

Isn’t it frustrating to see people paying rent when you know they could pay the same amount they are paying in rent, or even less (maybe a little more), and own a home, condo, or townhouse instead?

But the fact is, people who don’t know you are not going to pick up the phone right away and buy a house after one or two letters. But if you warm them up with your letters and establish yourself as the expert you will eventually get someone to make a move.

One way to generate a flow of leads from renters and other niches is to use sales letters in conjunction with newsletters. Basically you send two or three letters over two or three weeks and then follow up with a newsletter every month from then on.

Think about it. Most renters are not considering buying a home the day they get your first or second letter. But they usually will consider this option in the future when some life changing event occurs. For example, maybe one day they realize they are stuffing the pockets of their landlord, or maybe they got a raise, or perhaps they received an inheritance. Continue reading Renter Real Estate Marketing Letters!

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Mortgage Broker Letter To Homeowners!

Interested in farming local homeowners for leads and referrals? First you should  send a mortgage broker introduction letter and follow up with several more letters, postcards, and a newsletter. This way you farm your local area and get your name in front of homeowners who may have to refinance or get a new loan in the future.

As with most farming letter sequences you should use a promotional item in one or two of your follow up letters. This item can be anything that a homeowner will use regularly over time so that your name stays in front of your prospect long after your letter is thrown in the trash.

Mortgage Broker Introduction Letter #1:

Continue reading Mortgage Broker Letter To Homeowners!

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