An old school postcard marketing system that still works today is to Sequence Your Postcards:
An effective strategy to squeeze out every possible prospect from your list is to sequence your postcards 7-10 days apart for the first 3 or 4. The second through fourth postcards should have ***SECOND NOTICE!***, ***THIRD NOTICE!***, and ***Urgent FINAL NOTICE!*** blazing above the headline.
The ideas is to sequence all your mailings at least 3 times 7-10 days apart to get maximum response. Do not send out one postcard and wait for the phone to ring. You must have a three-postcard sequence minimum to complete the sequence (and to finish up the “test”, more on this…)
Finish the sequence and measure response. Then all non-responders stay on your mailing list for twelve months. Mail them every month.
Side Bar: Make sure you read the postcard marketing adjustments at the bottom
Here is an example of a health insurance sales letter or group health insurance prospecting letter. Once again we are using an attention getting device called a grabber or ‘lumpy mail’ promotional item to get the attention of the reader.
Read this about lumpy mail grabbers that help you increase your response rates.
Health insurance sales letter example for better prospecting and lead generation:
As you can see I have attached a nice crisp $1,000,000.00 Bill to the top of this letter. Why have I done this? There are really two reasons:
1. I have something very important to tell you and I needed some way of grabbing your attention.
2. And second, since I specialize in helping Circle Lake businesses save thousands in employee benefits and other financial expenses, I thought this “Eye Catcher”
was especially appropriate.
In the last few weeks you’ve received two letters from me. I explained that I help businesses in the Circle Lake area save exceptional sums of money in needless employee benefit expenses. Continue reading Health Insurance Sales Letter!
The following two real estate prospecting letters can be modeled to help you generate real estate leads in your local area.
Important: I recommend a two letter sequence prior to sending them as described on this website.
They also use a unique ‘Grabber’ that attracts attention and gets your sales letter read. In this case I am using a million dollar bill. You can use any ‘Grabber’ you like in your prospecting letters but make sure it ties in with what you are offering in your letter.
Never Cold Call Again! Use This Simple And Fun Prospecting Secret To Get Appointments With Hard To Reach Prospects!
One of my top 5 prospecting and lead generation methods: If you want to stop chasing rabbits and start hunting down and dropping elephants, try this killer prospecting secret I learned over 11 years ago…
There is a common theme in the business world when it comes to marketing letters and prospecting…
“Cold Calling is a cost effective way to get new business.”
It’s cost effective in the short run, and it can be lucrative…if you’re lucky.
Why waste your time and efforts when you can include some additional sales material.
Include a self-addressed stamped return envelope or reply card for quick, easy action on the part of the reader. Add a sheet with testimonials from happy, satisfied clients as reference for you and your products.
In the last Secret I gave you one simple method that will help you get your envelopes opened by your prospect (if you don’t understand the importance of this method, you should go back and read it.)
The next step is to create a sales letter that doesn’t get thrown in the trash. This way when you follow up, your prospect should actually remember your letter. And if you write it effectively, they will even remember your name.
No need to reinvent the wheel. Here are several tips for creating great sales copy…
First of all, make your letter look like a letter and not a brochure or ad. Make sure all your contact information is listed under your signature and/or at the very bottom of the letter.
This way potential clients can contact you via e-mail, phone, fax or visit your information site online (I know it sounds basic, but you would be surprised at how often complete contact information is deleted.)