For Sale By Owner Prospecting Letter!

Homeowners who try to sell their homes by themselves often discover how difficult and risky the task can be.

Many of these for sale by owner (fsbo) homes are listed for one of several reasons. The main reason is usually because the owner does not want to pay the commissions to agents. It can add up.

But what they may not have considered is the fact that a real estate agent can usually get a house sold faster and for a larger amount than someone who is not an experienced agent.

Plus, there is quite a bit of risk, legally speaking. I am not a lawyer but I do know that it’s much better to have a large real estate company backing up the legal issues that can and will arise.

I know I am preaching to the quire so I’ll get down to prospecting fsbo’s with a letter system.

One of the key factors in getting your for sale by owner prospecting letter to work is to be consistent with your follow up. You can’t expect someone who has listed their property for sale to suddenly have a change of heart and call you right when they get your fsbo sales letter.

So you have to mail consistently for several months, even for a year to two. That’s why I am a big fan of print newsletters because they are engaging, helpful, and they keep your name in front of your prospect every month.

I digress. Send a series of two or three for fsbo letters and then follow up every month preferably a newsletter, or a series of postcards and letters thereafter.

It takes time for an owner to realize they need professional help and you have to be there when that change of heart occurs.

For Sale By Owner Letter Sample #1:

Recipients Name
Recipients street address
City, State, Zip

Dear Mr./Ms. (name),

Hello there! My name is (name) and I was helping a client of mine find a property in (name of town). I drove past your property at (address) and noticed that you’re selling it yourself.

Wow! That’s pretty impressive. As a professional realtor, I know how much work that takes, and I admire your efforts and entrepreneurial spirit.

I’d like to help you out by giving you a free up-to-date market analysis for your neighborhood. Having this extra information can help you get the best price and results possible.

If you’re starting to feel overwhelmed by the process (and no one could blame you for that!), feel free to give me a call or shoot me an email. This free market analysis is just the beginning of what I can offer if we work together.

As you consider your options, keep these facts in mind:

  • As a realtor, I already have an extensive network and may be able to find the right buyer for your home quickly. I also know how to market to the right audience.
  • I’ll be able to give viewings when you’re at work or busy.
  • Potential buyers tend to feel more comfortable with realtors. They’ll generally be more honest with me.
  • I know exactly how to stage your home and take beautiful photos to help potential buyers fall in love with the idea of living there.
  • I can get your home listed on the MLS, which gets more buyers’ eyes on it. (Even if you don’t decide to work with me, I’d recommend doing thisbut you’ll need to pay for it.)

The price of using a realtor is probably one of the factors that convinced you to sell your home yourself. But, believe it or not, you may actually be losing money this way. The 2014 Profile of Home Buyers and Sellers by the National Association of realtors found that “the typical agent-assisted home sale typically has a 13 percent higher sales price than the typical FSBO sale.“

Whether you might want to work with me or plan to continue selling on your own, give me a call at (number) or get in touch by email at (email address) and let me know where I can send the the free market analysis of your property at (address).

Sincerely,

Name
Business Name
XXX Street
City, State ZIP
Website | Email
Phone | Fax

FSBO Letter #2.

Recipients Name
Recipients street address
City, State, Zip

Dear (Name),

My name is (Name). I am a Realtor specializing in the listing and selling of homes in your area. I noticed that you are marketing your home on your own.

Many people have found that selling your home without a real estate agent is a viable option and I respect your decision.

If you have any difficulty pricing your property, I’ll be happy to drop off what we call a ‘neighborhood analysis.’ It will give you an idea of current market trends what has been recently sold in your community.

Since selling real estate can be complicated, I also have some helpful connections with Mortgage Brokers and Title Companies that may be useful if you find an interested buyer.

I also have an excellent ‘For Sale by Owner Help Kit’ that offers tools and advice on selling your home. I’ll forward some of this information to you over the next few weeks.

I think you will find that there are some great tips that you may not have considered. In the meantime, you may want to check out my ‘For Sale by Owner” website at (website).

If you need assistance in any other way, please feel to call me at (phone #) or email me at (email address). I wish you the very best in your home-selling adventure.

Sincerely,

Name
Business Name
XXX Street
City, State ZIP
Website | Email
Phone | Fax

Provide Helpful Tips and Advice.

The letter above is simply an introductory real estate agent letter. Your follow up letters should not just be about promoting you. You need to provide helpful tips and advice in each letter to help them get a better grasp of the selling process.

In addition you should gently provide reasons why they should consider listing with a real estate agent.

For example, after you provide a helpful tip you can say something like this in the body copy or PS of your for sale by owner sales letter:

(Name), studies show that properties sold by a licensed real estate agent like myself sell as much as 25% more than a for sale by owner property. Plus, we handle all the time consuming paperwork and negotiation for you. If you have any questions on this or anything in the For Sale by Owner Help Kit I sent you give me a call at 555-555-5555 anytime.

If they find that you are knowledgeable and helpful they just might decide to give you a call or refer a friend to you.

As I have been preaching for years, include a promotional item in your envelope so that it not only increases the likelihood that your envelope will get opened and your letter read, but the promo item will keep your name in front of them day after day, after they shred your letter 🙂

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Real Estate Farming Letters!

A sequence of three real estate farming letters is an old school way to target your neighborhood and introduce yourself as the go to agent for your neighborhood.

My recommendation is to include a promotional item with your contact information on it. Make sure that this gift item is something that your neighbors can use over time so that your name is still in front of your neighbors weeks after they put your letter in the recycling bin.

Neighborhood Real Estate Farming Letter Sequence Sample #1:

Continue reading Real Estate Farming Letters!

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Expired Listings Letter!

Your real estate agency has several different niches that they want you to target for lead generation.

One technique that is taught is to mail an expired listings letter or postcard to owners of homes that have not sold.

Expired Listings Letter Example #1.

Continue reading Expired Listings Letter!

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Mortgage Broker Letter To Realtors!

The following mortgage broker letter to realtors is a good model to work with if you want to target real estate agents in your area.

As you know, one of the fastest ways to build your book of business is to get realtors to refer their clients to you.

Realtors are an eclectic bunch so you need to target the ones are who doing the most business. This will really refine your list. Read the marketing tips below for more strategies to help you grow your business.

Sample Mortgage Broker Introductory Letter To A Realtor.

Continue reading Mortgage Broker Letter To Realtors!

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Financial Planner Prospecting Letter Samples!

Below are two different types of financial planner planner prospecting letters.

The first letter is a low key soft selling letter that most planners would feel comfortable using in their marketing efforts to attract new clients.

The second letter is a more aggress emotional direct response marketing lead generation letter.

Financial Planner Introduction Letter #1.

Continue reading Financial Planner Prospecting Letter Samples!

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Life Insurance Prospecting Letter Samples!

Can a simple life insurance prospecting letter generate a flood of leads for your agency? The short answer is no. But you may be able to generate a few new clients from a letter if it’s sent to the right list.

There’s an old saying (I’m paraphrasing), ‘I don’t know one way to get 100 new clients in the door. But I do know ten ways to get one’.

Combine a direct mail with your other online and offline marketing strategies and you will get a steady trickle of prospects.

If you have a list of clients who know you or if you are fortunate to have permission to mail to another professionals list (CPA, Financial Planner, Broker etc), then a modeling and mailing letter like this may help you generate life insurance leads. Continue reading Life Insurance Prospecting Letter Samples!

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Print Newsletter Marketing Tips!

I am a big believer in using print and email newsletters to grow your business. I have used them myself in two different and competitive industries. Each time they worked better than my expectations.

I am particularly partial to print newsletters because businesses are not using them, they make a bigger impact on your clients and customers, and the results we achieved using them in our businesses prove it.

Side Bar: If you want samples and tips of email marketing and/or email newsletters please read my other articles on this subject by using the search feature or linked from this article. Continue reading Print Newsletter Marketing Tips!

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Computer Repair Sales Letter!

A few years ago I did a search for a computer repair business in my area because my computer crashed. I didn’t want to go through Best Buy’s Computer Geek Squad because I don’t like their customer service, so I thought I’d give a local business a try.

I did find one and they fixed my problem. I needed them a gain a few years later and they were out of business.

I thought it was a shame because I know there are many ways a small computer repair company can compete with the big companies like Geek Squad. Sadly I find that small business owners and employees don’t understand the concept of marketing and lead generation.

Many of them believe that if they work hard and do a good job the business will snowball over time and they will thrive. But that is not the case.

You can’t wait for people to come to you. You have to get your marketing message in front of the right people who need your help now or potentially in the future. Continue reading Computer Repair Sales Letter!

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Cold Call Sales Letter Examples For Sales Reps!

Cold calling businesses is an essential strategy for sales representatives. You can’t make sales if you don’t generate leads and consistently follow up, right? And the old school techniques of prospecting still work; some sales reps get on the phone and dial for dollars, some pound the pavement, others do both.

But you can make your prospecting much more effective if you send a cold call sales letter to your prospects first, and then follow up with a phone call, or if you are brave and confident you can just show up.

When I was working in a hospital as a medical supplies technician sales reps would come by in their nice suits and giant smiles every day. Sometimes we would get five or six visits. Some of them we knew well because we already had a relationship, others were trying to get their foot in the door because we were in charge of ordering supplies for the entire hospital.

None of them sent letters to our department or my boss. They all just showed up day after day. Continue reading Cold Call Sales Letter Examples For Sales Reps!

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Long Term Care Prospecting Letters!

The following two long term care prospecting letters are samples you can review for your lead generation efforts.

The first letter is a soft sell version that is non threatening. The second letter is a  more aggressive lead generation letter that incorporates direct response marketing techniques which are proven to boost response rates.

Letter #1:

June 13, 2017

Recipients Name
Recipients Address

Dear Name,

Insurance is an important tool for protecting yourself against risk. You may never need long-term care but 40 percent of the 13 million people receiving long-term care are between the ages of 18 and 64 – and it is very expensive. Continue reading Long Term Care Prospecting Letters!

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