Probate Prospecting Letter To Executor!

Generating real estate leads in the probate niche is requires you to target the right person in charge of the estate and/or estate plan with a prospecting letter. If you target the wrong person it will not be as effective. Usually the person you want to target is the Executor of the state.

You can buy a list of probate properties from several sources online. If that interests you let me know by using the contact form.

After you get the list create a probate prospecting letter and mail it. After a week mail another follow up letter.

If you don’t get a response keep them on your list and use your print newsletter as a tool to keep in contact with them. Eventually over time I am confident you will generate a lead to two from this small targeted list.

For more tips please read the ideas and techniques below this sample probate prospecting letter.

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Renter Real Estate Marketing Letters!

Below is a two letter sequence with the goal of converting renters into homeowners.

Isn’t it frustrating to see people paying rent when you know they could pay the same amount they are paying in rent, or even less (maybe a little more), and own a home, condo, or townhouse instead?

But the fact is, people who don’t know you are not going to pick up the phone right away and buy a house after one or two letters. But if you warm them up with your letters and establish yourself as the expert you will eventually get someone to make a move.

One way to generate a flow of leads from renters and other niches is to use sales letters in conjunction with newsletters. Basically you send two or three letters over two or three weeks and then follow up with a newsletter every month from then on.

Think about it. Most renters are not considering buying a home the day they get your first or second letter. But they usually will consider this option in the future when some life changing event occurs. For example, maybe one day they realize they are stuffing the pockets of their landlord, or maybe they got a raise, or perhaps they received an inheritance. Continue reading Renter Real Estate Marketing Letters!

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Sample Financial Planning Sales Letter Sequence!

Below is a series of three financial planning sales letters that I hired an up and coming copywriter to write for me about ten years ago, give or take. I also included them in my book 21st Century Lead Generation (which is no longer available).

These letters are exceptional in terms of copywriting and they received a good response when they were used in Australia.

You can model them for your business lead generation efforts. Keep in mind they were formatted differently than they appear in this article. There was different bolding and fonts used.

Do not copy them. Thank you.

By the way, this article is loaded with information you can use in your newsletters and sales material to create desire in your prospects.

“How The Government’s New Tax Laws Could Decide Whether You Retire In Comfort Or In Poverty!”

Continue reading Sample Financial Planning Sales Letter Sequence!

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Real Estate Prospecting Letters To Seniors!

One of the fastest growing segments of the population is the senior demographic. After World War II ended there was a large increase in babies being born (between 1946 – 1964).  If you were born between these years congratulations, you are a Baby Boomer.

Baby Boomers also have a high home ownership rate. I came to thinking that perhaps this could be a good market to specialize in, especially if the area you live in has a large number of Baby Boomers.

In my opinion there are two ways to generate leads in this market using sales letters and/or postcards (at the beginning).

Here are a few options to consider: Continue reading Real Estate Prospecting Letters To Seniors!

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Realtor Marketing Letter System!

Although a realtor marketing letter system can be costly the returns can be well worth the investment.

Heck, one new client can pay for one marketing system several times over so perhaps you should test direct mail yourself.

There are no guarantees a direct mail sales letter will work. But if you have the money and patience you can generate a consistent flow of new clients every year. However, you can’t just send one letter and expect the phone to ring.

Is There A Secret To Direct Mail Real Estate Lead Generation?

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Real Estate Investor Letter System!

A well thought out real estate investor marketing letter system can produce qualified leads. But you have to do it properly and you have to be consistent not only in your messaging but in your follow up marketing letter system.

Often a marketing system fails because a short cut was taken to save money. I understand that. Direct mail marketing is costly.

But I am confident that if you choose a good list and send a well written sequence of letters (seven to ten days apart) and they have the right messaging you can get a deal or two in the pipeline, and perhaps more.

The following letter sequence is an example that you can model (or get ideas from) for your marketing campaign.

Real Estate Investor Marketing Letter #1:

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Prospecting Vacation and Second Home Owners For Real Estate Listings!

My wife and I owned two vacation properties up in the mountains for 12 years. We rented them as both vacation rentals and long term rentals. One of them was a long term rental for several years, the other was mainly a vacation rental.

We know what it’s like to deal with vacationers, tenants, house cleaners, contractors, handymen, and vacation rental companies. It’s not easy.

On top of all that you have to deal with maintenance, neighbors, property taxes, etc. etc.

It can be very challenging especially if your property does not age well.

With that said, in my opinion you need to hit on the hot buttons of the mental and financial costs of maintaining a vacation home or second home without sounding like a jerk.

I suggest you write a letter similar to the first letter on this vacant home prospecting letter page or model the one below.

Vacation Home Real Estate Prospecting Letter!

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Commercial Lender Prospecting Letters!

One new commercial account from a prospecting letter campaign will more than pay for itself.

To hedge your bets send more than one or two letters and follow up either on the phone or in person.

Sample Commercial Lending Letter #1:

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Construction Company Sales Letter!

When people think of construction they think of hard hats, rough shod men and women, and bright orange safety vests. But you and I know that construction is big business and you have to look and act professional when you are working with clients. But you would be surprised at how many busy contractors are running around with dirty jeans and t-shirts when they meet with clients who are in charge of writing big checks for their projects.

A construction sales letter is no different than you. As a matter of fact, it’s you multiplied and it’s just as important as your first personal meeting with a client. The first contact is the one that sets the tone for your business.

But you don’t want to be too professional and bore your potential clients. A good sales letter for a contractor or construction company will convey the benefits of working with you and what sets you apart from the competition.

There is a second, third, fourth and fifth component to a construction business letter. You have to mail to your prospects more than once. In fact, you need to contact them over and over again because they will forget about you weeks after you send each letter.

So send two or three follow up letters, postcards, and even a newsletter. Include a promo item in at least one of the letters so that they have something in the office or home to remind them of you days after they trash your letter.

Construction Sales Letter Example.

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Mortgage Broker Letter To Homeowners!

Interested in farming local homeowners for leads and referrals? First you should  send a mortgage broker introduction letter and follow up with several more letters, postcards, and a newsletter. This way you farm your local area and get your name in front of homeowners who may have to refinance or get a new loan in the future.

As with most farming letter sequences you should use a promotional item in one or two of your follow up letters. This item can be anything that a homeowner will use regularly over time so that your name stays in front of your prospect long after your letter is thrown in the trash.

Mortgage Broker Introduction Letter #1:

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