Prospecting Vacation and Second Home Owners For Real Estate Listings!

My wife and I owned two vacation properties up in the mountains for 12 years. We rented them as both vacation rentals and long term rentals. One of them was a long term rental for several years, the other was mainly a vacation rental.

We know what it’s like to deal with vacationers, tenants, house cleaners, contractors, handymen, and vacation rental companies. It’s not easy.

On top of all that you have to deal with maintenance, neighbors, property taxes, etc. etc.

It can be very challenging especially if your property does not age well.

With that said, in my opinion you need to hit on the hot buttons of the mental and financial costs of maintaining a vacation home or second home without sounding like a jerk.

I suggest you write a letter similar to the first letter on this vacant home prospecting letter page or model the one below.

Vacation Home Real Estate Prospecting Letter!

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Commercial Lender Prospecting Letters!

One new commercial account from a prospecting letter campaign will more than pay for itself.

To hedge your bets send more than one or two letters and follow up either on the phone or in person.

Sample Commercial Lending Letter #1:

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Construction Company Sales Letter!

When people think of construction they think of hard hats, rough shod men and women, and bright orange safety vests. But you and I know that construction is big business and you have to look and act professional when you are working with clients. But you would be surprised at how many busy contractors are running around with dirty jeans and t-shirts when they meet with clients who are in charge of writing big checks for their projects.

A construction sales letter is no different than you. As a matter of fact, it’s you multiplied and it’s just as important as your first personal meeting with a client. The first contact is the one that sets the tone for your business.

But you don’t want to be too professional and bore your potential clients. A good sales letter for a contractor or construction company will convey the benefits of working with you and what sets you apart from the competition.

There is a second, third, fourth and fifth component to a construction business letter. You have to mail to your prospects more than once. In fact, you need to contact them over and over again because they will forget about you weeks after you send each letter.

So send two or three follow up letters, postcards, and even a newsletter. Include a promo item in at least one of the letters so that they have something in the office or home to remind them of you days after they trash your letter.

Construction Sales Letter Example.

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Mortgage Broker Letter To Homeowners!

Interested in farming local homeowners for leads and referrals? First you should  send a mortgage broker introduction letter and follow up with several more letters, postcards, and a newsletter. This way you farm your local area and get your name in front of homeowners who may have to refinance or get a new loan in the future.

As with most farming letter sequences you should use a promotional item in one or two of your follow up letters. This item can be anything that a homeowner will use regularly over time so that your name stays in front of your prospect long after your letter is thrown in the trash.

Mortgage Broker Introduction Letter #1:

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For Sale By Owner Prospecting Letter!

Homeowners who try to sell their homes by themselves often discover how difficult and risky the task can be.

Many of these for sale by owner (fsbo) homes are listed for one of several reasons. The main reason is usually because the owner does not want to pay the commissions to agents. It can add up.

But what they may not have considered is the fact that a real estate agent can usually get a house sold faster and for a larger amount than someone who is not an experienced agent.

Plus, there is quite a bit of risk, legally speaking. I am not a lawyer but I do know that it’s much better to have a large real estate company backing up the legal issues that can and will arise.

I know I am preaching to the quire so I’ll get down to prospecting fsbo’s with a letter system.

One of the key factors in getting your for sale by owner prospecting letter to work is to be consistent with your follow up. You can’t expect someone who has listed their property for sale to suddenly have a change of heart and call you right when they get your fsbo sales letter.

So you have to mail consistently for several months, even for a year to two. That’s why I am a big fan of print newsletters because they are engaging, helpful, and they keep your name in front of your prospect every month.

I digress. Send a series of two or three for fsbo letters and then follow up every month preferably a newsletter, or a series of postcards and letters thereafter.

It takes time for an owner to realize they need professional help and you have to be there when that change of heart occurs.

For Sale By Owner Letter Sample #1:

Recipients Name
Recipients street address
City, State, Zip

Dear Mr./Ms. (name),

Hello there! My name is (name) and I was helping a client of mine find a property in (name of town). I drove past your property at (address) and noticed that you’re selling it yourself.

Wow! That’s pretty impressive. As a professional realtor, I know how much work that takes, and I admire your efforts and entrepreneurial spirit.

I’d like to help you out by giving you a free up-to-date market analysis for your neighborhood. Having this extra information can help you get the best price and results possible.

If you’re starting to feel overwhelmed by the process (and no one could blame you for that!), feel free to give me a call or shoot me an email. This free market analysis is just the beginning of what I can offer if we work together.

As you consider your options, keep these facts in mind:

  • As a realtor, I already have an extensive network and may be able to find the right buyer for your home quickly. I also know how to market to the right audience.
  • I’ll be able to give viewings when you’re at work or busy.
  • Potential buyers tend to feel more comfortable with realtors. They’ll generally be more honest with me.
  • I know exactly how to stage your home and take beautiful photos to help potential buyers fall in love with the idea of living there.
  • I can get your home listed on the MLS, which gets more buyers’ eyes on it. (Even if you don’t decide to work with me, I’d recommend doing thisbut you’ll need to pay for it.)

The price of using a realtor is probably one of the factors that convinced you to sell your home yourself. But, believe it or not, you may actually be losing money this way. The 2014 Profile of Home Buyers and Sellers by the National Association of realtors found that “the typical agent-assisted home sale typically has a 13 percent higher sales price than the typical FSBO sale.“

Whether you might want to work with me or plan to continue selling on your own, give me a call at (number) or get in touch by email at (email address) and let me know where I can send the the free market analysis of your property at (address).

Sincerely,

Name
Business Name
XXX Street
City, State ZIP
Website | Email
Phone | Fax

FSBO Letter #2.

Recipients Name
Recipients street address
City, State, Zip

Dear (Name),

My name is (Name). I am a Realtor specializing in the listing and selling of homes in your area. I noticed that you are marketing your home on your own.

Many people have found that selling your home without a real estate agent is a viable option and I respect your decision.

If you have any difficulty pricing your property, I’ll be happy to drop off what we call a ‘neighborhood analysis.’ It will give you an idea of current market trends what has been recently sold in your community.

Since selling real estate can be complicated, I also have some helpful connections with Mortgage Brokers and Title Companies that may be useful if you find an interested buyer.

I also have an excellent ‘For Sale by Owner Help Kit’ that offers tools and advice on selling your home. I’ll forward some of this information to you over the next few weeks.

I think you will find that there are some great tips that you may not have considered. In the meantime, you may want to check out my ‘For Sale by Owner” website at (website).

If you need assistance in any other way, please feel to call me at (phone #) or email me at (email address). I wish you the very best in your home-selling adventure.

Sincerely,

Name
Business Name
XXX Street
City, State ZIP
Website | Email
Phone | Fax

Provide Helpful Tips and Advice.

The letter above is simply an introductory real estate agent letter. Your follow up letters should not just be about promoting you. You need to provide helpful tips and advice in each letter to help them get a better grasp of the selling process.

In addition you should gently provide reasons why they should consider listing with a real estate agent.

For example, after you provide a helpful tip you can say something like this in the body copy or PS of your for sale by owner sales letter:

(Name), studies show that properties sold by a licensed real estate agent like myself sell as much as 25% more than a for sale by owner property. Plus, we handle all the time consuming paperwork and negotiation for you. If you have any questions on this or anything in the For Sale by Owner Help Kit I sent you give me a call at 555-555-5555 anytime.

If they find that you are knowledgeable and helpful they just might decide to give you a call or refer a friend to you.

As I have been preaching for years, include a promotional item in your envelope so that it not only increases the likelihood that your envelope will get opened and your letter read, but the promo item will keep your name in front of them day after day, after they shred your letter 🙂

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Real Estate Farming Letters!

A sequence of three real estate farming letters is an old school way to target your neighborhood and introduce yourself as the go to agent for your neighborhood.

My recommendation is to include a promotional item with your contact information on it. Make sure that this gift item is something that your neighbors can use over time so that your name is still in front of your neighbors weeks after they put your letter in the recycling bin.

Neighborhood Real Estate Farming Letter Sequence Sample #1:

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Expired Listings Letter!

Your real estate agency has several different niches that they want you to target for lead generation.

One technique that is taught is to mail an expired listings letter or postcard to owners of homes that have not sold.

Expired Listings Letter Example #1.

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Mortgage Broker Letter To Realtors!

The following mortgage broker letter to realtors is a good model to work with if you want to target real estate agents in your area.

As you know, one of the fastest ways to build your book of business is to get realtors to refer their clients to you.

Realtors are an eclectic bunch so you need to target the ones are who doing the most business. This will really refine your list. Read the marketing tips below for more strategies to help you grow your business.

Sample Mortgage Broker Introductory Letter To A Realtor.

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Financial Planner Prospecting Letter Samples!

Below are two different types of financial planner planner prospecting letters.

The first letter is a low key soft selling letter that most planners would feel comfortable using in their marketing efforts to attract new clients.

The second letter is a more aggress emotional direct response marketing lead generation letter.

Financial Planner Introduction Letter #1.

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Life Insurance Prospecting Letter Samples!

Can a simple life insurance prospecting letter generate a flood of leads for your agency? The short answer is no. But you may be able to generate a few new clients from a letter if it’s sent to the right list.

There’s an old saying (I’m paraphrasing), ‘I don’t know one way to get 100 new clients in the door. But I do know ten ways to get one’.

Combine a direct mail with your other online and offline marketing strategies and you will get a steady trickle of prospects.

If you have a list of clients who know you or if you are fortunate to have permission to mail to another professionals list (CPA, Financial Planner, Broker etc), then a modeling and mailing letter like this may help you generate life insurance leads. Continue reading Life Insurance Prospecting Letter Samples!

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