Below is a series of three financial planning sales letters that I hired an up and coming copywriter to write for me about ten years ago, give or take. I also included them in my book 21st Century Lead Generation (which is no longer available).
These letters are exceptional in terms of copywriting and they received a good response when they were used in Australia.
You can model them for your business lead generation efforts. Keep in mind they were formatted differently than they appear in this article. There was different bolding and fonts used.
Do not copy them. Thank you.
By the way, this article is loaded with information you can use in your newsletters and sales material to create desire in your prospects.