Life Insurance Prospecting Letter Samples!

Can a simple life insurance prospecting letter generate a flood of leads for your agency? The short answer is no. But you may be able to generate a few new clients from a letter if it’s sent to the right list.

There’s an old saying (I’m paraphrasing), ‘I don’t know one way to get 100 new clients in the door. But I do know ten ways to get one’.

Combine a direct mail with your other online and offline marketing strategies and you will get a steady trickle of prospects.

If you have a list of clients who know you or if you are fortunate to have permission to mail to another professionals list (CPA, Financial Planner, Broker etc), then a modeling and mailing letter like this may help you generate life insurance leads. Continue reading Life Insurance Prospecting Letter Samples!

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Long Term Care Prospecting Letters!

The following two long term care prospecting letters are samples you can review for your lead generation efforts.

The first letter is a soft sell version that is non threatening. The second letter is a  more aggressive lead generation letter that incorporates direct response marketing techniques which are proven to boost response rates.

Letter #1:

June 13, 2017

Recipients Name
Recipients Address

Dear Name,

Insurance is an important tool for protecting yourself against risk. You may never need long-term care but 40 percent of the 13 million people receiving long-term care are between the ages of 18 and 64 – and it is very expensive. Continue reading Long Term Care Prospecting Letters!

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Autoresponder Letter Examples!

If you have an online presence of any sort, whether it be a content rich site, a small business, or ecommerce, you must to have an autresponder. If you don’t know what an autresponder is please read this article.

A good autoresponder will provide quality information on a regular and timed basis interspersed with a soft sell. A rule of thumb I use is for every 7 bits of quality information I will send a sales letter or link to one. Other marketers use a rule of thumb of 3 to 1. I am even seeing a 1 to 1 ratio, which is absurd in my opinion but they seem to be doing well.

Another option which I prefer, but it depends on the niche, is to combine quality information with a soft sell for lead generation.

Here Is A Sample Autoresponder Letter Sequence Using A Combination Of Quality Information and A Soft Sell!

Continue reading Autoresponder Letter Examples!

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