Expired Listings Letter!

Your real estate agency has several different niches that they want you to target for lead generation.

One technique that is taught is to mail an expired listings letter or postcard to owners of homes that have not sold.

Expired Listings Letter Example #1.

Continue reading Expired Listings Letter!

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Cold Call Sales Letter Examples For Sales Reps!

Cold calling businesses is an essential strategy for sales representatives. You can’t make sales if you don’t generate leads and consistently follow up, right? And the old school techniques of prospecting still work; some sales reps get on the phone and dial for dollars, some pound the pavement, others do both.

But you can make your prospecting much more effective if you send a cold call sales letter to your prospects first, and then follow up with a phone call, or if you are brave and confident you can just show up.

When I was working in a hospital as a medical supplies technician sales reps would come by in their nice suits and giant smiles every day. Sometimes we would get five or six visits. Some of them we knew well because we already had a relationship, others were trying to get their foot in the door because we were in charge of ordering supplies for the entire hospital.

None of them sent letters to our department or my boss. They all just showed up day after day. Continue reading Cold Call Sales Letter Examples For Sales Reps!

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Health Insurance Sales Letter!

Here is an example of a health insurance sales letter or group health insurance prospecting letter. Once again we are using an attention getting device called a grabber or ‘lumpy mail’ promotional item to get the attention of the reader.

Read this about lumpy mail grabbers that help you increase your response rates.

Health insurance sales letter example for better prospecting and lead generation:

million dollar bill

Dear Name,

As you can see I have attached a nice crisp $1,000,000.00 Bill to the top of this letter. Why have I done this? There are really two reasons:

1. I have something very important to tell you and I needed some way of grabbing your attention.

2. And second, since I specialize in helping Circle Lake businesses save thousands in employee benefits and other financial expenses, I thought this “Eye Catcher”
was especially appropriate.

In the last few weeks you’ve received two letters from me. I explained that I help businesses in the Circle Lake area save exceptional sums of money in needless employee benefit expenses. Continue reading Health Insurance Sales Letter!

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What to Include with the Sales Letter!

Wait, don’t mail that letter yet!

Why waste your time and efforts when you can include some additional sales material.

Include a self-addressed stamped return envelope or reply card for quick, easy action on the part of the reader. Add a sheet with testimonials from happy, satisfied clients as reference for you and your products.

You want to sell yourself and your service.

Some other items to add are business cards – one for the reader and one or more for their spouse and friends and a mini-biography of you with a short resume and photo so that you won’t be a “stranger” any longer. Continue reading What to Include with the Sales Letter!

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