If you want to launch a new service or product with a letter system there is no better way to learn than from a real world small business that actually did it.
In this guide you will get a detailed close up look at a launch we did for a new airbrush tanning service in our salon. In addition you’ll get a second announcement letter example that you can model for the insurance industry.
If you are thinking, ‘These are not my industries’, you are missing the boat. Any letter or system can be modeled in another industry and work just as well or even better.
As a matter of fact I modeled the letter and postcard in this example from a small business that sells designer suits to men.
Below is a sales letter we used to announce our new Mystic Tan booth (we followed up with a postcard which is included after the sales letter). This was a very successful promotion because it drove new and old customers back to the salon, putting several thousand dollars in our pocket in the front end and generating a constant flow of repeat business and referrals for years.
The key to the success of this new service announcement was to follow up with a postcard and a phone call (use a third postcard or letter if you don’t want to use the phone).
Follow up is very important when you are doing a promotion because often times people forget about you within minutes and they need to be reminded of your new product or service.
This works exceptionally well when you have an expiration date (this is essential on almost all promotions).
By the way, we also had our staff politely follow up on the phone.
You can model this for any service you have in your salon or small business. You can even do this if you have had a service or product that is not getting very much attention as you were expecting. Especially if it is buried in the back of your business.