Tag Archives: direct response

Lead Generation Advertising Basics!

Two step lead generation is a proven way to generate new clients for any business. The main difference between a lead generation advertisement and a regular ad is that a lead generation ad is not designed to sell anything (and … Continue reading

Posted in Marketing | Tagged , , , , , , , , , | Leave a comment

Long Term Care Prospecting Letters!

The following two long term care prospecting letters are samples you can review for your lead generation efforts. The first letter is a soft sell version that is non threatening. The second letter is a  more aggressive lead generation letter … Continue reading

Posted in Letters | Tagged , , , , , , , | Leave a comment

Trade Show Follow Up Letter Sample

Trade show marketing can fun lucrative if you do it right. And having a sound, proven trade show marketing plan is key to your success in generating leads and closing sales. One of the tools you’ll need is a trade … Continue reading

Posted in Letters, Marketing | Tagged , , , , , , , , , , | Leave a comment

Direct Resposne Rates: Do You Have Measurable Results?

One of the most important steps in your prospecting efforts is to establish a means to measure your results and monitor your progress. This will let you know if your sales campaign is effective or if you’re wasting time and … Continue reading

Posted in Marketing | Tagged , , , | Leave a comment