A few years ago I did a search for a computer repair business in my area because my computer crashed. I didn’t want to go through Best Buy’s Computer Geek Squad because I don’t like their customer service, so I thought I’d give a local business a try.
I did find one and they fixed my problem. I needed them a gain a few years later and they were out of business.
I thought it was a shame because I know there are many ways a small computer repair company can compete with the big companies like Geek Squad. Sadly I find that small business owners and employees don’t understand the concept of marketing and lead generation.
Many of them believe that if they work hard and do a good job the business will snowball over time and they will thrive. But that is not the case.
You can’t wait for people to come to you. You have to get your marketing message in front of the right people who need your help now or potentially in the future. Continue reading Computer Repair Sales Letter!