Expired Listings Letter!

Your real estate agency has several different niches that they want you to target for lead generation.

One technique that is taught is to mail an expired listings letter or postcard to owners of homes that have not sold.

Expired Listings Letter Example.

Continue reading Expired Listings Letter!

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Free Marketing Letters System!

If you found this page on marketing letters before reading this article on cold calling, it may be a good idea to start there first…

One of THE most effective methods for getting prospects interested in your products and services via direct mail marketing letters is to offer a FREE Marketing Audit (or something similar) in the area of your expertise.

The marketing letters and lead generation systems that I am going to show you are loosely based upon this concept.

What is an Audit?

That’s really up to you, but ultimately it’s a method by which you gather information from your prospects so that you can match the right product or service for their needs and wants.

I am sure every time you meet with a customer and analyze their needs to give them a quote you ask them questions to qualify them, right? Write all these questions down, and create a simple survey (you may already have one that you or your company has for your appointments). And now you have your audit.

But don’t call use your marketing letters for a FREE Quote or anything related. Because you are asking for trouble. Two things happen in your prospects mind when they want a free quote: Continue reading Free Marketing Letters System!

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Cold Calling? Never Again!

Never Cold Call Again! Use This Simple And Fun Prospecting Secret To Get Appointments With Hard To Reach Prospects!

One of my top 5 prospecting and lead generation methods: If you want to stop chasing rabbits and start hunting down and dropping elephants, try this killer prospecting secret I learned over 11 years ago…

There is a common theme in the business world when it comes to marketing letters and prospecting…

“Cold Calling is a cost effective way to get new business.”

It’s cost effective in the short run, and it can be lucrative…if you’re lucky.

These two benefits of cold calling keep business owners plugging away at it. Continue reading Cold Calling? Never Again!

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