A We Miss You business letter is an absolutely powerful and effective way to get old retail customers who haven’t been in your store for a while to come back.
This is a strategy that very few retail stores and businesses use, but it’s crucial to your success! If we did not use this technique we would be missing out on thousands of dollars per year.
Look, the fact is people get busy and forget about you. And even if you contact them every month with a newsletter (and you should), some people respond to different things.
Try this ‘We Miss You’ sales letter strategy today:
Step 1: Get a list of customers who have not visited your store anywhere from 3 months to a year or more.
Step 2: Create an Offer. Make it good! Don’t make them jump through hoops. Offer a discount and a free gift (or mystery gift). You can buy real cheap cool gifts from all types of vendors online (let me know if you need help with this).
Step 3: Mail your letter (or postcard. We use a postcard and it works great. But use a GIANT postcard to make it stand out. Don’t get wimpy and cheap here – use color). Continue reading We Miss You Letter!