Let’s discus how to use seasonal email letter campaigns to build demand for your retail sale or event.
A sequence of email marketing letters can work like gang busters. But they will work even better if you combine them with direct mail and text message marketing.
What we did successfully in our business for years was send out at least one postcard or a sales letter (usually a sequence of two and three) to our clients informing them of a sale we were having. Every sales was themed around a season, holiday, or an event.
We sent out a sequence of 4 email marketing letters in addition to a postcard or direct mail sales letter. Everything was timed to hit all of our customers starting two or three weeks out. We sent up to five emails which where spread anywhere from 3-7 days apart. The final email was always sent on the day of the sale or event.
We also included a text message marketing sequence as well. This way we hit every customer or client on our list up to three different ways at different times and days. This is important because you never know which type of contact is the one that is going to drive your customers to your sale.