If you are setting appointments with prospects and not using letters to confirm the appointment and thanking them for the meeting you are missing a good opportunity to make contact and build your professional relationship.
Using appointment follow up letters will result it better business relationships which result in more referrals and sales, and you’ll have fewer no-shows and cancellations which is a huge frustration and a waste of your time.
Many sales reps use the phone to confirm appointments, which is fine. But you should also send a letter. It shows that you are professional and that you take the extra time to care for your clients and your business.
You can also use it as an opportunity to include a promotional item that can be of use to your potential clients like pens, cups, usb drives, magnets etc. These promotional items will have your company name or your name on them and you’ll keep your brand top of mind.
Confirming The Appointment Follow Up Letter!
June 01, 2020
Recipient’s Street Address
City, State Zip
Dear Recipient’s Name:
Recognizing your busy schedule, I’m sending you this note as a reminder of our appointment on August 21 at 2pm at my office. Continue reading Appointment Follow Up Letters!